# What does KAKE use?

KAKE (kake.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Broadcast Media
- Size: 51–200 employees
- Based in: Wichita, United States
- Founded: 1954
- LinkedIn: https://www.linkedin.com/company/abc-affiliate-gray-television-inc.

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Chartbeat](https://www.runsonwhat.com/reverse/chartbeat) | Analytics | Website code |  |
| [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code |  |
| [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Email records |  |
| [Ad Lightning](https://www.runsonwhat.com/reverse/ad-lightning) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records |  |

## FAQ

### What tools does KAKE use?

As of October 2026, runsonwhat has found 29 tools at KAKE (kake.com) in public records. Edge & Hosting: GoDaddy. Application: Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Google Ad Manager and Microsoft Xandr. Company Ops: Microsoft 365, reCAPTCHA and Barracuda. Last checked October 20, 2026.

### What email provider does KAKE use?

KAKE uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 705,577 companies runsonwhat tracks.

### What analytics tools does KAKE use?

KAKE uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Chartbeat, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on kake.com. Google Analytics is used by 862,721 companies runsonwhat tracks.

### What marketing software does KAKE use?

KAKE uses Sailthru for marketing, according to runsonwhat (October 2026). runsonwhat found Sailthru through email records that authorize Sailthru. Sailthru is used by 912 companies runsonwhat tracks.

### Does KAKE use Google Fonts?

Yes. runsonwhat found Google Fonts at KAKE through Google Fonts code on kake.com. Google Fonts is a Media & UI tool used by 798,281 companies runsonwhat tracks.

### Which companies have a tech stack similar to KAKE's?

The companies with the stacks most like KAKE's are WFMJ, Variety, Boulder Daily Camera and Boston Herald, according to runsonwhat (October 2026). Each shares 16 to 26 tools with KAKE, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what KAKE uses?

runsonwhat reads public records only. Of the 29 tools at KAKE, 14 were found through code on kake.com, 10 through website configuration files, 3 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and kake.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/kake.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.