# What does Acxiom use?

Acxiom (ium.dk) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Marketing and Advertising
- Size: 51–200 employees
- Based in: Copenhagen, Denmark
- Founded: 1992
- LinkedIn: https://www.linkedin.com/company/acxiom

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code |  |
| [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code |  |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records |  |
| [Cookie Control](https://www.runsonwhat.com/reverse/civic-cookie-control) | Security & Compliance | Website code |  |

## Recent changes at Acxiom

- 2026-11-09: started using [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha)

## FAQ

### What tools does Acxiom use?

As of November 2026, runsonwhat has found 24 tools at Acxiom (ium.dk) in public records. Edge & Hosting: Vercel. Application: Vimeo, GSAP and Adobe Fonts. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked November 9, 2026.

### What cloud does Acxiom run on?

Acxiom uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on ium.dk. Vercel is used by 53,459 companies runsonwhat tracks.

### What sales tools does Acxiom use?

The sales tools runsonwhat has found at Acxiom are 6sense (November 2026); no CRM shows up in Acxiom's public records. runsonwhat found 6sense through 6sense code on ium.dk. 6sense is used by 3,233 companies runsonwhat tracks.

### What email provider does Acxiom use?

Acxiom uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 735,958 companies runsonwhat tracks.

### What analytics tools does Acxiom use?

Acxiom uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on ium.dk. Google Analytics is used by 904,009 companies runsonwhat tracks.

### What is Acxiom's website built with?

Acxiom uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on ium.dk. WordPress is used by 606,877 companies runsonwhat tracks.

### Does Acxiom use Google Ads?

Yes. runsonwhat found Google Ads at Acxiom through Google Ads code on ium.dk. Google Ads is a Ads & Pixels tool used by 540,248 companies runsonwhat tracks.

### Has Acxiom changed tools recently?

Yes. On runsonwhat's rechecks, Acxiom started using reCAPTCHA (latest on November 9, 2026). A change counts only between two checks of ium.dk done the same way.

### Which companies have a tech stack similar to Acxiom's?

The companies with the stacks most like Acxiom's are Drain Doctor, Unora, Puma Capital Group and Chucs Restaurants, according to runsonwhat (November 2026). Each shares 5 to 9 tools with Acxiom, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Acxiom uses?

runsonwhat reads public records only. Of the 24 tools at Acxiom, 17 were found through code on ium.dk, 5 through DNS records, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ium.dk about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/ium.dk (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
