# What does AppFolio use? AppFolio (ipsrealty.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Real Estate - Size: 11–50 employees - Based in: Detroit, United States - Founded: 2005 - LinkedIn: https://www.linkedin.com/company/appfolio ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [Nuxt](https://www.runsonwhat.com/reverse/nuxt) | Frontend | Website code | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Marketo Measure](https://www.runsonwhat.com/reverse/marketo-measure) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | | [Navattic](https://www.runsonwhat.com/reverse/navattic) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [BugHerd](https://www.runsonwhat.com/reverse/bugherd) | Dev Tools | Website code | | | [Securiti](https://www.runsonwhat.com/reverse/securiti) | Security & Compliance | Website code | | ## FAQ ### What tools does AppFolio use? As of October 2026, runsonwhat has found 29 tools at AppFolio (ipsrealty.com) in public records. Edge & Hosting: GoDaddy. Application: Vimeo, Vue.js and Nuxt. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, BugHerd and Securiti. Last checked October 20, 2026. ### What sales tools does AppFolio use? The sales tools runsonwhat has found at AppFolio are Demandbase, Bombora and Qualified (October 2026); no CRM shows up in AppFolio's public records. runsonwhat found Demandbase through Demandbase code on ipsrealty.com. ### What email provider does AppFolio use? AppFolio uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 401,487 companies runsonwhat tracks. ### What does AppFolio use for customer support? AppFolio uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on ipsrealty.com. Intercom is used by 8,656 companies runsonwhat tracks. ### What analytics tools does AppFolio use? AppFolio uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Marketo Measure, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ipsrealty.com. Google Analytics is used by 874,544 companies runsonwhat tracks. ### What is AppFolio's website built with? AppFolio uses Storyblok for its website, according to runsonwhat (October 2026). runsonwhat found Storyblok through Storyblok code on ipsrealty.com. Storyblok is used by 2,563 companies runsonwhat tracks. ### Does AppFolio use Google Ads? Yes. runsonwhat found Google Ads at AppFolio through Google Ads code on ipsrealty.com. Google Ads is a Ads & Pixels tool used by 491,977 companies runsonwhat tracks. ### Which companies have a tech stack similar to AppFolio's? The companies with the stacks most like AppFolio's are AppFolio, AppFolio, Pushpay and Datanyze: Find Business Contact Info for B2B Sales Prospects, according to runsonwhat (October 2026). Each shares 11 to 28 tools with AppFolio, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what AppFolio uses? runsonwhat reads public records only. Of the 29 tools at AppFolio, 26 were found through code on ipsrealty.com, 1 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ipsrealty.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/ipsrealty.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.