# What does InTheStyle use? InTheStyle (inthestyle.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Apparel & Fashion - Size: 51–200 employees - Based in: Manchester, United Kingdom - Founded: 2013 - LinkedIn: https://www.linkedin.com/company/inthestyle-com ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code | | | [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records | | | [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | ## FAQ ### What tools does InTheStyle use? As of October 2026, runsonwhat has found 24 tools at InTheStyle (inthestyle.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics, web-vitals and PostHog. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked October 20, 2026. ### What cloud does InTheStyle run on? InTheStyle uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on inthestyle.com. Amazon Web Services is used by 145,150 companies runsonwhat tracks. ### What email provider does InTheStyle use? InTheStyle uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,158 companies runsonwhat tracks. ### What payment provider does InTheStyle use? InTheStyle uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on inthestyle.com. PayPal is used by 33,943 companies runsonwhat tracks. ### What analytics tools does InTheStyle use? InTheStyle uses Google Analytics for analytics, alongside PostHog, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on inthestyle.com. Google Analytics is used by 861,460 companies runsonwhat tracks. ### What is InTheStyle's website built with? InTheStyle uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 59,073 companies runsonwhat tracks. ### Does InTheStyle use Google Fonts? Yes. runsonwhat found Google Fonts at InTheStyle through Google Fonts code on inthestyle.com. Google Fonts is a Media & UI tool used by 797,369 companies runsonwhat tracks. ### Which companies have a tech stack similar to InTheStyle's? The companies with the stacks most like InTheStyle's are Matt & Nat, Altuzarra, TheFrozenBean and eos, according to runsonwhat (October 2026). Each shares 13 to 15 tools with InTheStyle, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what InTheStyle uses? runsonwhat reads public records only. Of the 24 tools at InTheStyle, 14 were found through code on inthestyle.com, 5 through DNS records, 3 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and inthestyle.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/inthestyle.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.