# What does Instagram use?

Instagram (instagram.com) shows public evidence of 9 tools, according to runsonwhat (last checked 2026-10-07).

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Instagram use?

As of October 2026, runsonwhat has found 9 tools at Instagram (instagram.com) in public records. Go-to-market: Google Ads, Meta Pixel and Demandbase. Company Ops: Microsoft 365, Proofpoint and DigiCert. Last checked October 7, 2026.

### What sales tools does Instagram use?

The sales tools runsonwhat has found at Instagram are Demandbase (October 2026); no CRM shows up in Instagram's public records. runsonwhat found Demandbase through Demandbase code on instagram.com. Demandbase is used by 9,504 companies runsonwhat tracks.

### What email provider does Instagram use?

Instagram uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,708 companies runsonwhat tracks.

### Does Instagram use Google Ads?

Yes. runsonwhat found Google Ads at Instagram through Google Ads code on instagram.com. Google Ads is a Ads & Pixels tool used by 460,438 companies runsonwhat tracks.

### How does runsonwhat know what Instagram uses?

runsonwhat reads public records only. Of the 9 tools at Instagram, 6 were found through DNS records, 2 through code on instagram.com and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and instagram.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/instagram.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.