# What does Insta use? Insta (insta.fi) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-30). - Industry: IT Services - Size: 1,001–5,000 employees - Based in: Finland - Founded: 1960 - LinkedIn: https://www.linkedin.com/company/insta-group-oy ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Teamtailor](https://www.runsonwhat.com/reverse/teamtailor) | People & HR | Custom domain | | ## Recent changes at Insta - 2026-10-09: started using [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) ## FAQ ### What tools does Insta use? As of November 2026, runsonwhat has found 21 tools at Insta (insta.fi) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: React, Tailwind CSS and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Matomo. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, SendGrid and Cookiebot. Last checked October 30, 2026. ### What cloud does Insta run on? Insta uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through Google Cloud code on insta.fi. Google Cloud is used by 76,359 companies runsonwhat tracks. ### What email provider does Insta use? Insta uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 716,236 companies runsonwhat tracks. ### What analytics tools does Insta use? Insta uses Google Analytics for analytics, alongside Google Tag Manager and Matomo, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on insta.fi. Google Analytics is used by 900,002 companies runsonwhat tracks. ### What is Insta's website built with? Insta uses Contentful for its website, according to runsonwhat (November 2026). runsonwhat found Contentful through Contentful code on insta.fi. Contentful is used by 4,282 companies runsonwhat tracks. ### What marketing software does Insta use? Insta uses Mailchimp for marketing, alongside Dynamics 365 Customer Insights, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 117,412 companies runsonwhat tracks. ### Does Insta use Cloudflare? Yes. runsonwhat found Cloudflare at Insta through Cloudflare code on insta.fi. Cloudflare is a CDN & Edge tool used by 715,313 companies runsonwhat tracks. ### Has Insta changed tools recently? Yes. On runsonwhat's rechecks, Insta started using Dynamics 365 Customer Insights (latest on October 9, 2026). A change counts only between two checks of insta.fi done the same way. ### Which companies have a tech stack similar to Insta's? The companies with the stacks most like Insta's are YAVICA, Teamcubate, Forward Forever and Crédit Agricole Charente Périgord, according to runsonwhat (November 2026). Each shares 3 to 9 tools with Insta, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Insta uses? runsonwhat reads public records only. Of the 21 tools at Insta, 14 were found through code on insta.fi, 4 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and insta.fi about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/insta.fi (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.