# What does Optimizely use? Optimizely (insitesoft.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Software - Size: 51–200 employees - Based in: Minneapolis, United States - Founded: 2004 - LinkedIn: https://www.linkedin.com/company/insite-software ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Rive](https://www.runsonwhat.com/reverse/rive) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Custom domain, Website code | | | [CaliberMind](https://www.runsonwhat.com/reverse/calibermind) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, Email records | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | ## FAQ ### What tools does Optimizely use? As of October 2026, runsonwhat has found 29 tools at Optimizely (insitesoft.com) in public records. Edge & Hosting: Amazon Route 53 and Vercel. Application: Next.js, Lottie and Rive. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Mailgun. Last checked October 23, 2026. ### What cloud does Optimizely run on? Optimizely uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through Vercel code on insitesoft.com. Vercel is used by 48,363 companies runsonwhat tracks. ### What sales tools does Optimizely use? The sales tools runsonwhat has found at Optimizely are 6sense and Qualified (October 2026); no CRM shows up in Optimizely's public records. runsonwhat found 6sense through 6sense code on insitesoft.com. ### What email provider does Optimizely use? Optimizely uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 712,536 companies runsonwhat tracks. ### What does Optimizely use for customer support? Optimizely uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,023 companies runsonwhat tracks. ### What analytics tools does Optimizely use? Optimizely uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and CaliberMind, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on insitesoft.com. Google Analytics is used by 884,058 companies runsonwhat tracks. ### Does Optimizely use Google Ads? Yes. runsonwhat found Google Ads at Optimizely through Google Ads code on insitesoft.com. Google Ads is a Ads & Pixels tool used by 507,793 companies runsonwhat tracks. ### Which companies have a tech stack similar to Optimizely's? The companies with the stacks most like Optimizely's are Optimizely, Optimizely, Optimizely and Optimizely, according to runsonwhat (October 2026). Each shares 23 to 26 tools with Optimizely, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Optimizely uses? runsonwhat reads public records only. Of the 29 tools at Optimizely, 19 were found through code on insitesoft.com, 4 through email records, 3 through DNS records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and insitesoft.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/insitesoft.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.