# What does Business Insider use? Business Insider (insider.com) shows public evidence of 46 tools, according to runsonwhat (last checked 2026-10-20). - LinkedIn: https://www.linkedin.com/company/businessinsider ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, DNS records, Website code | | | [NS1](https://www.runsonwhat.com/reverse/ns1) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code | | | [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code | | | [SpeedCurve](https://www.runsonwhat.com/reverse/speedcurve) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain | 2021-01 | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2021-01 | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [Amazon Associates](https://www.runsonwhat.com/reverse/amazon-associates) | Ads & Pixels | Website code | | | [Sprout Social](https://www.runsonwhat.com/reverse/sprout) | Marketing | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records, Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records | | | [Tipalti](https://www.runsonwhat.com/reverse/tipalti) | Finance & Legal | Email records | | | [Parsec](https://www.runsonwhat.com/reverse/parsec) | Collaboration | DNS verification records | | | [LucidLink](https://www.runsonwhat.com/reverse/lucidlink) | Collaboration | DNS verification records | | ## FAQ ### What tools does Business Insider use? As of October 2026, runsonwhat has found 46 tools at Business Insider (insider.com) in public records. Edge & Hosting: Amazon Web Services, Fastly and NS1. Application: Anthropic, OpenAI and MongoDB Atlas. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What cloud does Business Insider run on? Business Insider uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on insider.com. Amazon Web Services is used by 145,605 companies runsonwhat tracks. ### What CRM does Business Insider use? Business Insider uses HubSpot for its CRM, alongside Bombora, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot, and Business Insider has used it since at least January 2021. HubSpot is used by 93,855 companies runsonwhat tracks. ### What email provider does Business Insider use? Business Insider uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,122 companies runsonwhat tracks. ### What analytics tools does Business Insider use? Business Insider uses Google Analytics for analytics, alongside Google Tag Manager, comScore and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on insider.com. Google Analytics is used by 878,158 companies runsonwhat tracks. ### What is Business Insider's website built with? Business Insider uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and Business Insider has used it since at least January 2021. HubSpot CMS is used by 33,207 companies runsonwhat tracks. ### How long has Business Insider used HubSpot? Business Insider has used HubSpot since at least January 2021, going by the first public certificate of the insider.com subdomain that points at HubSpot. Other long-running tools at Business Insider include HubSpot CMS (since January 2021). ### Does Business Insider use Google Ads? Yes. runsonwhat found Google Ads at Business Insider through Google Ads code on insider.com. Google Ads is a Ads & Pixels tool used by 497,331 companies runsonwhat tracks. ### Does Business Insider use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Business Insider; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Business Insider may use more AI tools than these. ### Which companies have a tech stack similar to Business Insider's? The companies with the stacks most like Business Insider's are Tailored Brands, The Zimmerman Agency, GetYourGuide and Datadog, according to runsonwhat (October 2026). Each shares 8 to 21 tools with Business Insider, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Business Insider uses? runsonwhat reads public records only. Of the 46 tools at Business Insider, 19 were found through DNS records, 12 through code on insider.com, 9 through website configuration files, 3 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and insider.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/insider.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.