# What does insightsoftware use?

insightsoftware (innowera.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-16).

- Industry: Software
- Size: 51–200 employees
- Based in: Irving, United States
- Founded: 2007
- LinkedIn: https://www.linkedin.com/company/insightsoftware

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code |  |
| [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code |  |
| [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code |  |
| [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |
| [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code |  |
| [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code |  |
| [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |

## FAQ

### What tools does insightsoftware use?

As of October 2026, runsonwhat has found 24 tools at insightsoftware (innowera.com) in public records. Edge & Hosting: Amazon Route 53 and Vercel. Application: Astro and Wistia. Data & Observability: Google Analytics, Google Tag Manager and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and OneTrust. Last checked October 16, 2026.

### What cloud does insightsoftware run on?

insightsoftware uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through Vercel code on innowera.com. Vercel is used by 47,363 companies runsonwhat tracks.

### What sales tools does insightsoftware use?

The sales tools runsonwhat has found at insightsoftware are 6sense and Qualified (October 2026); no CRM shows up in insightsoftware's public records. runsonwhat found 6sense through 6sense code on innowera.com.

### What email provider does insightsoftware use?

insightsoftware uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,166 companies runsonwhat tracks.

### What analytics tools does insightsoftware use?

insightsoftware uses Google Analytics for analytics, alongside Google Tag Manager, Crazy Egg and Dreamdata, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on innowera.com. Google Analytics is used by 861,714 companies runsonwhat tracks.

### What is insightsoftware's website built with?

insightsoftware uses Storyblok for its website, according to runsonwhat (October 2026). runsonwhat found Storyblok through Storyblok code on innowera.com. Storyblok is used by 2,487 companies runsonwhat tracks.

### Does insightsoftware use Google Ads?

Yes. runsonwhat found Google Ads at insightsoftware through Google Ads code on innowera.com. Google Ads is a Ads & Pixels tool used by 471,018 companies runsonwhat tracks.

### Which companies have a tech stack similar to insightsoftware's?

The companies with the stacks most like insightsoftware's are Kalido, Vividly, Mindful and Viedoc, according to runsonwhat (October 2026). Each shares 7 to 24 tools with insightsoftware, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what insightsoftware uses?

runsonwhat reads public records only. Of the 24 tools at insightsoftware, 21 were found through code on innowera.com, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and innowera.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/innowera.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
