# What does Innocentive use? Innocentive (innocentive.com) shows public evidence of 28 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Innovation Intermediary - Based in: United States - Founded: 2001 - LinkedIn: https://www.linkedin.com/company/innocentive ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [AddToAny](https://www.runsonwhat.com/reverse/addtoany) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | 2017-08 | | [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2017-08 | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records, Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [Warmly](https://www.runsonwhat.com/reverse/warmly) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [CookieHub](https://www.runsonwhat.com/reverse/cookiehub) | Security & Compliance | Website code | | ## Recent changes at Innocentive - 2026-11-10: started using again [Brevo](https://www.runsonwhat.com/reverse/brevo) - 2026-11-02: started using [G2](https://www.runsonwhat.com/reverse/g2) - 2026-11-02: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-11-02: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-11-02: started using [Hotjar](https://www.runsonwhat.com/reverse/hotjar) - 2026-11-02: started using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) - 2026-11-02: started using [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) - 2026-11-02: started using [Vimeo](https://www.runsonwhat.com/reverse/vimeo) - 2026-11-02: stopped using [Brevo](https://www.runsonwhat.com/reverse/brevo) - 2026-11-02: started using [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) ## FAQ ### What tools does Innocentive use? As of November 2026, runsonwhat has found 28 tools at Innocentive (innocentive.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Let's Encrypt and DigiCert. Last checked November 10, 2026. ### What cloud does Innocentive run on? Innocentive uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on innocentive.com. Amazon Web Services is used by 147,517 companies runsonwhat tracks. ### What CRM does Innocentive use? Innocentive uses HubSpot for its CRM, alongside ZoomInfo and Warmly, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on innocentive.com, and Innocentive has used it since at least August 2017. HubSpot is used by 97,657 companies runsonwhat tracks. ### What email provider does Innocentive use? Innocentive uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 734,307 companies runsonwhat tracks. ### What analytics tools does Innocentive use? Innocentive uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on innocentive.com. Google Analytics is used by 903,970 companies runsonwhat tracks. ### What is Innocentive's website built with? Innocentive uses WordPress for its website, alongside Yoast SEO and HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on innocentive.com. WordPress is used by 606,842 companies runsonwhat tracks. ### How long has Innocentive used HubSpot? Innocentive has used HubSpot since at least August 2017, going by the first public certificate of the innocentive.com subdomain that points at HubSpot. Other long-running tools at Innocentive include HubSpot CMS (since August 2017). ### Does Innocentive use jQuery? Yes. runsonwhat found jQuery at Innocentive through jQuery code on innocentive.com. jQuery is a Frontend tool used by 927,235 companies runsonwhat tracks. ### Has Innocentive changed tools recently? Yes. On runsonwhat's rechecks, Innocentive started using Brevo, G2 and Google Analytics (latest on November 10, 2026) and stopped using Brevo (latest on November 2, 2026). A change counts only between two checks of innocentive.com done the same way. ### Which companies have a tech stack similar to Innocentive's? The companies with the stacks most like Innocentive's are Yotpo, Wazoku, Skyhook and Smartrr, according to runsonwhat (November 2026). Each shares 4 to 19 tools with Innocentive, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Innocentive uses? runsonwhat reads public records only. Of the 28 tools at Innocentive, 20 were found through code on innocentive.com, 5 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and innocentive.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/innocentive.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.