# What does Initials CX use?

Initials CX (initials.co.uk) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Marketing and Advertising
- Size: 51–200 employees
- Based in: London, United Kingdom
- Founded: 2006
- LinkedIn: https://www.linkedin.com/company/initialsagency

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |
| [Umbraco](https://www.runsonwhat.com/reverse/umbraco) | Website & CMS | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Elastic Email](https://www.runsonwhat.com/reverse/elasticemail) | Email Delivery | Email records |  |

## FAQ

### What tools does Initials CX use?

As of October 2026, runsonwhat has found 18 tools at Initials CX (initials.co.uk) in public records. Edge & Hosting: Cloudflare. Application: Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and Mailchimp. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked October 23, 2026.

### What CRM does Initials CX use?

Initials CX uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,101 companies runsonwhat tracks.

### What email provider does Initials CX use?

Initials CX uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 711,314 companies runsonwhat tracks.

### What analytics tools does Initials CX use?

Initials CX uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on initials.co.uk. Google Analytics is used by 881,421 companies runsonwhat tracks.

### What is Initials CX's website built with?

Initials CX uses HubSpot CMS for its website, alongside Umbraco, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS. HubSpot CMS is used by 33,261 companies runsonwhat tracks.

### What marketing software does Initials CX use?

Initials CX uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 115,180 companies runsonwhat tracks.

### Does Initials CX use Cloudflare?

Yes. runsonwhat found Cloudflare at Initials CX through DNS records that point at Cloudflare and code on initials.co.uk. Cloudflare is a CDN & Edge tool used by 703,853 companies runsonwhat tracks.

### Which companies have a tech stack similar to Initials CX's?

The companies with the stacks most like Initials CX's are Dpa Microphones, Dewin Isolatie, Eli Lilly Federal Credit Union and Gezinsbond, according to runsonwhat (October 2026). Each shares 7 to 8 tools with Initials CX, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Initials CX uses?

runsonwhat reads public records only. Of the 18 tools at Initials CX, 6 were found through code on initials.co.uk, 5 through email records, 4 through DNS records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and initials.co.uk about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/initials.co.uk (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.