# What does Initial Incentives use? Initial Incentives (initialgames.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Marketing and Advertising - Size: 11–50 employees - Based in: London, United Kingdom - Founded: 2010 - LinkedIn: https://www.linkedin.com/company/initial-incentives ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Flipsnack](https://www.runsonwhat.com/reverse/flipsnack) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code | | | [MailerLite](https://www.runsonwhat.com/reverse/mailerlite) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code | | ## Recent changes at Initial Incentives - 2026-10-23: started using [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) - 2026-10-23: started using [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) - 2026-10-23: started using [Flipsnack](https://www.runsonwhat.com/reverse/flipsnack) - 2026-10-23: started using [Google Analytics](https://www.runsonwhat.com/reverse/ga) - 2026-10-23: started using [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) - 2026-10-23: started using [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) - 2026-10-23: started using [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) - 2026-10-23: started using [Hotjar](https://www.runsonwhat.com/reverse/hotjar) - 2026-10-23: started using [jQuery](https://www.runsonwhat.com/reverse/jquery) - 2026-10-23: started using [MailerLite](https://www.runsonwhat.com/reverse/mailerlite) - 2026-10-23: stopped using [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) - 2026-10-23: stopped using [NS1](https://www.runsonwhat.com/reverse/ns1) ## FAQ ### What tools does Initial Incentives use? As of October 2026, runsonwhat has found 15 tools at Initial Incentives (initialgames.com) in public records. Edge & Hosting: GoDaddy. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, WooCommerce and MailerLite. Company Ops: reCAPTCHA and CookieYes. Last checked October 23, 2026. ### What analytics tools does Initial Incentives use? Initial Incentives uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on initialgames.com. Google Analytics is used by 887,684 companies runsonwhat tracks. ### What is Initial Incentives's website built with? Initial Incentives uses WordPress for its website, alongside WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on initialgames.com. WordPress is used by 600,212 companies runsonwhat tracks. ### What marketing software does Initial Incentives use? Initial Incentives uses MailerLite for marketing, according to runsonwhat (October 2026). runsonwhat found MailerLite through MailerLite code on initialgames.com. MailerLite is used by 15,742 companies runsonwhat tracks. ### Does Initial Incentives use jQuery? Yes. runsonwhat found jQuery at Initial Incentives through jQuery code on initialgames.com. jQuery is a Frontend tool used by 920,211 companies runsonwhat tracks. ### Has Initial Incentives changed tools recently? Yes. On runsonwhat's rechecks, Initial Incentives started using Adobe Fonts, CookieYes and Flipsnack (latest on October 23, 2026) and stopped using Microsoft 365, NS1 and Squarespace (latest on October 23, 2026). A change counts only between two checks of initialgames.com done the same way. ### Which companies have a tech stack similar to Initial Incentives's? The companies with the stacks most like Initial Incentives' are Gold Bond, Openpath, Aftemarket Automotivo and Herlom Internacional SA De Cv, according to runsonwhat (October 2026). Each shares 2 to 8 tools with Initial Incentives, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Initial Incentives uses? runsonwhat reads public records only. Of the 15 tools at Initial Incentives, 14 were found through code on initialgames.com, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and initialgames.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/initialgames.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.