# What does Rentokil Initial use?

Rentokil Initial (initial.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-07).

- Industry: Environmental Services
- Size: 10,000+ employees
- Based in: Crawley, United Kingdom
- Founded: 1925
- LinkedIn: https://www.linkedin.com/company/rentokil-initial

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records |  |

## FAQ

### What tools does Rentokil Initial use?

As of October 2026, runsonwhat has found 12 tools at Rentokil Initial (initial.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Data & Observability: Google Analytics, Google Tag Manager and Datadog. Go-to-market: LinkedIn Insight Tag, HubSpot and HubSpot CMS. Company Ops: Google Workspace, OneTrust and Red Sift OnDMARC. Last checked October 7, 2026.

### What cloud does Rentokil Initial run on?

Rentokil Initial uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on initial.com. Amazon Web Services is used by 143,758 companies runsonwhat tracks.

### What CRM does Rentokil Initial use?

Rentokil Initial uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on initial.com. HubSpot is used by 89,270 companies runsonwhat tracks.

### What email provider does Rentokil Initial use?

Rentokil Initial uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on initial.com. Google Workspace is used by 392,652 companies runsonwhat tracks.

### What analytics tools does Rentokil Initial use?

Rentokil Initial uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on initial.com. Google Analytics is used by 807,304 companies runsonwhat tracks.

### What is Rentokil Initial's website built with?

Rentokil Initial uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS. HubSpot CMS is used by 32,163 companies runsonwhat tracks.

### Does Rentokil Initial use Cloudflare?

Yes. runsonwhat found Cloudflare at Rentokil Initial through DNS records that point at Cloudflare and code on initial.com. Cloudflare is a CDN & Edge tool used by 674,950 companies runsonwhat tracks.

### How does runsonwhat know what Rentokil Initial uses?

runsonwhat reads public records only. Of the 12 tools at Rentokil Initial, 6 were found through code on initial.com, 2 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and initial.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/initial.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.