# What does Informed use?

Informed (informed-choice.org) shows public evidence of 11 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Health, Wellness and Fitness
- Size: 51–200 employees
- Based in: Landwade, United Kingdom
- Founded: 2007
- LinkedIn: https://www.linkedin.com/company/wetestyoutrust

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [AddToAny](https://www.runsonwhat.com/reverse/addtoany) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Website code |  |

## FAQ

### What tools does Informed use?

As of October 2026, runsonwhat has found 11 tools at Informed (informed-choice.org) in public records. Edge & Hosting: Cloudflare and Fastly. Application: jQuery and AddToAny. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Last checked October 23, 2026.

### What analytics tools does Informed use?

Informed uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on informed-choice.org. Google Analytics is used by 884,814 companies runsonwhat tracks.

### What marketing software does Informed use?

Informed uses Pardot for marketing, according to runsonwhat (October 2026). runsonwhat found Pardot through Pardot code on informed-choice.org. Pardot is used by 20,370 companies runsonwhat tracks.

### Does Informed use jQuery?

Yes. runsonwhat found jQuery at Informed through jQuery code on informed-choice.org. jQuery is a Frontend tool used by 918,383 companies runsonwhat tracks.

### How does runsonwhat know what Informed uses?

runsonwhat reads public records only. Of the 11 tools at Informed, 10 were found through code on informed-choice.org, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and informed-choice.org about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/informed-choice.org (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.