# What does Indigo use? Indigo (indigo.ca) shows public evidence of 52 tools, according to runsonwhat (last checked 2026-11-01). - Industry: Retail - Size: 5,001–10,000 employees - Based in: Toronto, Canada - Founded: 1995 - LinkedIn: https://www.linkedin.com/company/indigo ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records | 2017-11 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain, Website config | 2022-07 | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | | [Searchspring](https://www.runsonwhat.com/reverse/searchspring) | Search | Website code | | | [Constructor.io](https://www.runsonwhat.com/reverse/constructor-io) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | DNS verification records | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Custom domain, DNS verification records, Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, DNS records, Website code | 2014-10 | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Spotify Ads](https://www.runsonwhat.com/reverse/spotify-ads) | Ads & Pixels | Website code | | | [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code | | | [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Email records | | | [Digioh](https://www.runsonwhat.com/reverse/digioh) | Marketing | Website code | | | [Oracle Service Cloud](https://www.runsonwhat.com/reverse/oracle-service-cloud) | Support & Docs | Custom domain | 2013-05 | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Duo](https://www.runsonwhat.com/reverse/duo) | Security & Compliance | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code | | | [Esker](https://www.runsonwhat.com/reverse/esker) | Finance & Legal | Email records | | ## Recent changes at Indigo - 2026-11-01: started using [Searchspring](https://www.runsonwhat.com/reverse/searchspring) - 2026-10-09: started using [Esker](https://www.runsonwhat.com/reverse/esker) - 2026-10-09: started using [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) - 2026-10-09: started using [New Relic](https://www.runsonwhat.com/reverse/newrelic) - 2026-10-09: started using [Sailthru](https://www.runsonwhat.com/reverse/sailthru) ## FAQ ### What tools does Indigo use? As of November 2026, runsonwhat has found 52 tools at Indigo (indigo.ca) in public records. Edge & Hosting: Cloudflare, Microsoft Azure and Akamai. Application: Google Fonts, PayPal and Auth0. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 1, 2026. ### What cloud does Indigo run on? Indigo uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through Microsoft Azure code on indigo.ca. Microsoft Azure is used by 48,616 companies runsonwhat tracks. ### What email provider does Indigo use? Indigo uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 719,687 companies runsonwhat tracks. ### What does Indigo use for customer support? Indigo uses Oracle Service Cloud for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Oracle Service Cloud through a subdomain that points at Oracle Service Cloud, and Indigo has used it since at least May 2013. Oracle Service Cloud is used by 120 companies runsonwhat tracks. ### What payment provider does Indigo use? Indigo uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on indigo.ca. PayPal is used by 35,185 companies runsonwhat tracks. ### What analytics tools does Indigo use? Indigo uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on indigo.ca. Google Analytics is used by 906,254 companies runsonwhat tracks. ### How long has Indigo used Oracle Service Cloud? Indigo has used Oracle Service Cloud since at least May 2013, going by the first public certificate of the indigo.ca subdomain that points at Oracle Service Cloud. Other long-running tools at Indigo include Shopify (since October 2014), Akamai (since November 2017) and Auth0 (since July 2022). ### Does Indigo use Google Fonts? Yes. runsonwhat found Google Fonts at Indigo through Google Fonts code on indigo.ca. Google Fonts is a Media & UI tool used by 825,870 companies runsonwhat tracks. ### Has Indigo changed tools recently? Yes. On runsonwhat's rechecks, Indigo started using Searchspring, Esker and KnowBe4 (latest on November 1, 2026). A change counts only between two checks of indigo.ca done the same way. ### Which companies have a tech stack similar to Indigo's? The companies with the stacks most like Indigo's are Bonobos, Everlane, Cycle Gear and Thortful, according to runsonwhat (November 2026). Each shares 18 to 24 tools with Indigo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Indigo uses? runsonwhat reads public records only. Of the 52 tools at Indigo, 22 were found through code on indigo.ca, 19 through DNS records, 5 through email records, 5 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and indigo.ca about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/indigo.ca (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.