# What does Imperative Care use?

Imperative Care (imperativecare.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-11-10).

- LinkedIn: https://www.linkedin.com/company/imperativecare

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS verification records, DNS records, Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Perplexity](https://www.runsonwhat.com/reverse/perplexity) | AI | DNS verification records |  |
| [Vizcom](https://www.runsonwhat.com/reverse/vizcom) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2026-06 |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2026-06 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records |  |
| [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |
| [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records |  |
| [MindManager](https://www.runsonwhat.com/reverse/mindmanager) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Imperative Care use?

As of November 2026, runsonwhat has found 33 tools at Imperative Care (imperativecare.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: Vimeo, YouTube and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked November 10, 2026.

### What cloud does Imperative Care run on?

Imperative Care uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WP Engine through WP Engine code on imperativecare.com. WP Engine is used by 52,358 companies runsonwhat tracks.

### What CRM does Imperative Care use?

Imperative Care uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Imperative Care has used it since at least June 2026. HubSpot is used by 97,782 companies runsonwhat tracks.

### What email provider does Imperative Care use?

Imperative Care uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 735,565 companies runsonwhat tracks.

### What analytics tools does Imperative Care use?

Imperative Care uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on imperativecare.com. Google Analytics is used by 904,013 companies runsonwhat tracks.

### What is Imperative Care's website built with?

Imperative Care uses WordPress for its website, alongside HubSpot CMS, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on imperativecare.com. WordPress is used by 606,872 companies runsonwhat tracks.

### How long has Imperative Care used HubSpot?

Imperative Care has used HubSpot since at least June 2026, going by the first public certificate of the imperativecare.com subdomain that points at HubSpot. Other long-running tools at Imperative Care include HubSpot CMS (since June 2026).

### Does Imperative Care use Cloudflare?

Yes. runsonwhat found Cloudflare at Imperative Care through a DNS verification record for Cloudflare and DNS records. Cloudflare is a CDN & Edge tool used by 734,597 companies runsonwhat tracks.

### Does Imperative Care use AI tools?

Yes. runsonwhat has found Anthropic, OpenAI, Perplexity and Vizcom at Imperative Care; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Imperative Care may use more AI tools than these.

### Which companies have a tech stack similar to Imperative Care's?

The companies with the stacks most like Imperative Care's are Sony Group, Pictet, Balluff and Trench Group, according to runsonwhat (November 2026). Each shares 9 to 13 tools with Imperative Care, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Imperative Care uses?

runsonwhat reads public records only. Of the 33 tools at Imperative Care, 15 were found through DNS records, 11 through code on imperativecare.com, 4 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and imperativecare.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/imperativecare.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
