# What does Imar use? Imar (imar.com.au) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-11-06). - Industry: Insurance - Size: 51–200 employees - Based in: East Melbourne, Australia - Founded: 1975 - LinkedIn: https://www.linkedin.com/company/imar-insurance ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Custom domain, Website code | | ## Recent changes at Imar - 2026-11-06: started using [VWO](https://www.runsonwhat.com/reverse/vwo) ## FAQ ### What tools does Imar use? As of November 2026, runsonwhat has found 25 tools at Imar (imar.com.au) in public records. Edge & Hosting: Vercel and Akamai. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Mailchimp Transactional. Last checked November 6, 2026. ### What cloud does Imar run on? Imar uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through Vercel code on imar.com.au. Vercel is used by 53,703 companies runsonwhat tracks. ### What email provider does Imar use? Imar uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 737,865 companies runsonwhat tracks. ### What analytics tools does Imar use? Imar uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on imar.com.au. Google Analytics is used by 904,289 companies runsonwhat tracks. ### What is Imar's website built with? Imar uses WordPress for its website, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on imar.com.au. WordPress is used by 607,003 companies runsonwhat tracks. ### What marketing software does Imar use? Imar uses Mailchimp for marketing, alongside Trustpilot, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,354 companies runsonwhat tracks. ### Does Imar use Google Fonts? Yes. runsonwhat found Google Fonts at Imar through Google Fonts code on imar.com.au. Google Fonts is a Media & UI tool used by 825,843 companies runsonwhat tracks. ### Has Imar changed tools recently? Yes. On runsonwhat's rechecks, Imar started using VWO (latest on November 6, 2026). A change counts only between two checks of imar.com.au done the same way. ### How does runsonwhat know what Imar uses? runsonwhat reads public records only. Of the 25 tools at Imar, 17 were found through code on imar.com.au, 4 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and imar.com.au about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/imar.com.au (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.