# What does IMA use?

IMA (imab2b.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-17).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Campbelltown, Australia
- Founded: 1999
- LinkedIn: https://www.linkedin.com/company/im-advertising

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [PowerDMARC](https://www.runsonwhat.com/reverse/powerdmarc) | Security & Compliance | Email records |  |

## FAQ

### What tools does IMA use?

As of October 2026, runsonwhat has found 20 tools at IMA (imab2b.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Vimeo and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and PowerDMARC. Last checked October 17, 2026.

### What CRM does IMA use?

IMA uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on imab2b.com. HubSpot is used by 93,895 companies runsonwhat tracks.

### What email provider does IMA use?

IMA uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 710,132 companies runsonwhat tracks.

### What payment provider does IMA use?

IMA uses PayPal for payments and billing, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on imab2b.com. PayPal is used by 34,414 companies runsonwhat tracks.

### What analytics tools does IMA use?

IMA uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on imab2b.com. Google Analytics is used by 878,964 companies runsonwhat tracks.

### What is IMA's website built with?

IMA uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on imab2b.com. WordPress is used by 596,561 companies runsonwhat tracks.

### Does IMA use jQuery?

Yes. runsonwhat found jQuery at IMA through jQuery code on imab2b.com. jQuery is a Frontend tool used by 915,025 companies runsonwhat tracks.

### How does runsonwhat know what IMA uses?

runsonwhat reads public records only. Of the 20 tools at IMA, 15 were found through code on imab2b.com, 3 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and imab2b.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/imab2b.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.