# What does Instagram use?

Instagram (ig.me) shows public evidence of 4 tools, according to runsonwhat (last checked 2026-11-07).

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Skai](https://www.runsonwhat.com/reverse/skai) | Ads & Pixels | Website code |  |

## FAQ

### What tools does Instagram use?

As of November 2026, runsonwhat has found 4 tools at Instagram (ig.me) in public records. Go-to-market: Microsoft Xandr, Demandbase and Skai. Last checked November 7, 2026.

### What sales tools does Instagram use?

The sales tools runsonwhat has found at Instagram are Demandbase (November 2026); no CRM shows up in Instagram's public records. runsonwhat found Demandbase through Demandbase code on ig.me. Demandbase is used by 9,768 companies runsonwhat tracks.

### Does Instagram use Microsoft Xandr?

Yes. runsonwhat found Microsoft Xandr at Instagram through Microsoft Xandr code on ig.me. Microsoft Xandr is a Ads & Pixels tool used by 37,891 companies runsonwhat tracks.

### Which companies have a tech stack similar to Instagram's?

The companies with the stacks most like Instagram's are XQZT Skis, Ponden Home, PRG Gear and Prestige Imports Porsche | Audi, according to runsonwhat (November 2026). Each shares 2 to 3 tools with Instagram, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Instagram uses?

runsonwhat reads public records only. Of the 4 tools at Instagram, 3 were found through code on ig.me, 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ig.me about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ig.me (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.