# What does If use?

If (ifplc.com) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Consumer Goods
- Size: 51–200 employees
- Based in: Pickering, United Kingdom
- Founded: 1996
- LinkedIn: https://www.linkedin.com/company/ifplc

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Monotype Fonts](https://www.runsonwhat.com/reverse/fonts-com) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does If use?

As of October 2026, runsonwhat has found 14 tools at If (ifplc.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics. Go-to-market: Meta Pixel, LinkedIn Insight Tag and Mailchimp. Company Ops: Microsoft 365 and reCAPTCHA. Last checked October 19, 2026.

### What sales tools does If use?

The sales tools runsonwhat has found at If are ZoomInfo (October 2026); no CRM shows up in If's public records. runsonwhat found ZoomInfo through ZoomInfo code on ifplc.com. ZoomInfo is used by 16,372 companies runsonwhat tracks.

### What email provider does If use?

If uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on ifplc.com. Microsoft 365 is used by 709,039 companies runsonwhat tracks.

### What analytics tools does If use?

If uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ifplc.com. Google Analytics is used by 875,658 companies runsonwhat tracks.

### What marketing software does If use?

If uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 114,699 companies runsonwhat tracks.

### Does If use jQuery?

Yes. runsonwhat found jQuery at If through jQuery code on ifplc.com. jQuery is a Frontend tool used by 913,175 companies runsonwhat tracks.

### How does runsonwhat know what If uses?

runsonwhat reads public records only. Of the 14 tools at If, 12 were found through code on ifplc.com, 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ifplc.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/ifplc.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.