# What does SIMA use?

SIMA (ific.ca) shows public evidence of 21 tools, according to runsonwhat (last checked 2026-10-24).

- Industry: Financial Services
- Size: 11–50 employees
- Based in: Toronto, Canada
- LinkedIn: https://www.linkedin.com/company/the-securities-and-investment-management-association

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain |  |
| [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |

## FAQ

### What tools does SIMA use?

As of October 2026, runsonwhat has found 21 tools at SIMA (ific.ca) in public records. Edge & Hosting: Cloudflare, WP Engine and Kinsta. Application: Vimeo, YouTube and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Contentsquare. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Amazon SES and Mailchimp Transactional. Last checked October 24, 2026.

### What cloud does SIMA run on?

SIMA uses WP Engine for hosting and cloud infrastructure, alongside Kinsta, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine. WP Engine is used by 51,637 companies runsonwhat tracks.

### What CRM does SIMA use?

SIMA uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on ific.ca. HubSpot is used by 95,447 companies runsonwhat tracks.

### What email provider does SIMA use?

SIMA uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 715,629 companies runsonwhat tracks.

### What analytics tools does SIMA use?

SIMA uses Google Analytics for analytics, alongside Google Tag Manager and Contentsquare, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ific.ca. Google Analytics is used by 898,248 companies runsonwhat tracks.

### What is SIMA's website built with?

SIMA uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on ific.ca. WordPress is used by 603,351 companies runsonwhat tracks.

### Does SIMA use Cloudflare?

Yes. runsonwhat found Cloudflare at SIMA through Cloudflare code on ific.ca. Cloudflare is a CDN & Edge tool used by 713,764 companies runsonwhat tracks.

### How does runsonwhat know what SIMA uses?

runsonwhat reads public records only. Of the 21 tools at SIMA, 14 were found through code on ific.ca, 5 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ific.ca about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ific.ca (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.