# What does IFF Research use?

IFF Research (iffresearch.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Market Research
- Size: 51–200 employees
- Based in: London, United Kingdom
- Founded: 1965
- LinkedIn: https://www.linkedin.com/company/iff-research

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |

## FAQ

### What tools does IFF Research use?

As of October 2026, runsonwhat has found 20 tools at IFF Research (iffresearch.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, YouTube and Google Maps. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 19, 2026.

### What CRM does IFF Research use?

IFF Research uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,310 companies runsonwhat tracks.

### What email provider does IFF Research use?

IFF Research uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 712,539 companies runsonwhat tracks.

### What analytics tools does IFF Research use?

IFF Research uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on iffresearch.com. Google Analytics is used by 884,193 companies runsonwhat tracks.

### What is IFF Research's website built with?

IFF Research uses WordPress for its website, alongside Yoast SEO and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on iffresearch.com. WordPress is used by 598,902 companies runsonwhat tracks.

### Does IFF Research use Google Fonts?

Yes. runsonwhat found Google Fonts at IFF Research through Google Fonts code on iffresearch.com. Google Fonts is a Media & UI tool used by 812,387 companies runsonwhat tracks.

### How does runsonwhat know what IFF Research uses?

runsonwhat reads public records only. Of the 20 tools at IFF Research, 13 were found through code on iffresearch.com, 4 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and iffresearch.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/iffresearch.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.