# What does Identicum use?

Identicum (identicum.com) shows public evidence of 10 tools, according to runsonwhat (last checked 2026-10-24).

- Industry: IT Services
- Size: 11–50 employees
- Based in: Buenos Aires, Argentina
- Founded: 2005
- LinkedIn: https://www.linkedin.com/company/identicum

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Custom domain, DNS records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does Identicum use?

As of October 2026, runsonwhat has found 10 tools at Identicum (identicum.com) in public records. Edge & Hosting: Google Cloud and Fastly. Application: Firebase. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads. Company Ops: Google Workspace and Atlassian. Last checked October 24, 2026.

### What cloud does Identicum run on?

Identicum uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,888 companies runsonwhat tracks.

### What email provider does Identicum use?

Identicum uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 403,651 companies runsonwhat tracks.

### What analytics tools does Identicum use?

Identicum uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on identicum.com. Google Analytics is used by 881,732 companies runsonwhat tracks.

### Does Identicum use Google Ads?

Yes. runsonwhat found Google Ads at Identicum through Google Ads code on identicum.com. Google Ads is a Ads & Pixels tool used by 502,839 companies runsonwhat tracks.

### How does runsonwhat know what Identicum uses?

runsonwhat reads public records only. Of the 10 tools at Identicum, 4 were found through code on identicum.com, 3 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and identicum.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/identicum.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.