# What does Ideal use?

Ideal (ideal.com) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-11-07).

- Industry: Software
- Size: 11–50 employees
- Based in: North York, Canada
- Founded: 2023
- LinkedIn: https://www.linkedin.com/company/ideal.com

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |

## FAQ

### What tools does Ideal use?

As of November 2026, runsonwhat has found 13 tools at Ideal (ideal.com) in public records. Edge & Hosting: Amazon Route 53. Go-to-market: HubSpot, HubSpot CMS and Pardot. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 7, 2026.

### What CRM does Ideal use?

Ideal uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 98,090 companies runsonwhat tracks.

### What email provider does Ideal use?

Ideal uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 737,865 companies runsonwhat tracks.

### What is Ideal's website built with?

Ideal uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS. HubSpot CMS is used by 34,756 companies runsonwhat tracks.

### What marketing software does Ideal use?

Ideal uses Pardot for marketing, according to runsonwhat (November 2026). runsonwhat found Pardot through a DNS verification record for Pardot and email records. Pardot is used by 21,115 companies runsonwhat tracks.

### Does Ideal use SendGrid?

Yes. runsonwhat found SendGrid at Ideal through email records that authorize SendGrid. SendGrid is a Email Delivery tool used by 201,325 companies runsonwhat tracks.

### How does runsonwhat know what Ideal uses?

runsonwhat reads public records only. Of the 13 tools at Ideal, 6 were found through email records, 5 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ideal.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/ideal.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.