# What does ICIW Sportswear use?

ICIW Sportswear (iciw.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Sporting Goods
- Size: 11–50 employees
- Based in: Stockholm, Sweden
- Founded: 2012
- LinkedIn: https://www.linkedin.com/company/icaniwill-ab

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code |  |
| [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code |  |
| [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [Trusted Shops](https://www.runsonwhat.com/reverse/trusted-shops) | Marketing | Website code |  |
| [Flowbox](https://www.runsonwhat.com/reverse/flowbox) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |

## FAQ

### What tools does ICIW Sportswear use?

As of November 2026, runsonwhat has found 29 tools at ICIW Sportswear (iciw.com) in public records. Edge & Hosting: Vercel. Application: Google Fonts, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Cookiebot. Last checked October 31, 2026.

### What cloud does ICIW Sportswear run on?

ICIW Sportswear uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 51,697 companies runsonwhat tracks.

### What email provider does ICIW Sportswear use?

ICIW Sportswear uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on iciw.com. Google Workspace is used by 413,514 companies runsonwhat tracks.

### What does ICIW Sportswear use for customer support?

ICIW Sportswear uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on iciw.com. Zendesk is used by 43,095 companies runsonwhat tracks.

### What analytics tools does ICIW Sportswear use?

ICIW Sportswear uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on iciw.com. Google Analytics is used by 906,258 companies runsonwhat tracks.

### What is ICIW Sportswear's website built with?

ICIW Sportswear uses Shopify for its website, alongside Sanity, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on iciw.com. Shopify is used by 60,961 companies runsonwhat tracks.

### Does ICIW Sportswear use Google Fonts?

Yes. runsonwhat found Google Fonts at ICIW Sportswear through Google Fonts code on iciw.com. Google Fonts is a Media & UI tool used by 826,113 companies runsonwhat tracks.

### Which companies have a tech stack similar to ICIW Sportswear's?

The companies with the stacks most like ICIW Sportswear's are Vanden Borre Kitchen, Eminza, Medical Pet Shirts B.v. International and STOX Energy Socks, according to runsonwhat (November 2026). Each shares 7 to 12 tools with ICIW Sportswear, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what ICIW Sportswear uses?

runsonwhat reads public records only. Of the 29 tools at ICIW Sportswear, 22 were found through code on iciw.com, 4 through email records, 2 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and iciw.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/iciw.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
