# What does IAB UK use?

IAB UK (iabuk.com) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-11-10).

- Based in: London, United Kingdom
- LinkedIn: https://www.linkedin.com/company/iab-uk

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [MessageGears](https://www.runsonwhat.com/reverse/messagegears) | Marketing | Email records |  |
| [ClickDimensions](https://www.runsonwhat.com/reverse/clickdimensions) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [Cookie Control](https://www.runsonwhat.com/reverse/civic-cookie-control) | Security & Compliance | Website code |  |

## FAQ

### What tools does IAB UK use?

As of November 2026, runsonwhat has found 13 tools at IAB UK (iabuk.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365 and Cookie Control. Last checked November 10, 2026.

### What email provider does IAB UK use?

IAB UK uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 737,886 companies runsonwhat tracks.

### What analytics tools does IAB UK use?

IAB UK uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on iabuk.com. Google Analytics is used by 904,598 companies runsonwhat tracks.

### What marketing software does IAB UK use?

IAB UK uses Mailchimp for marketing, alongside MessageGears and ClickDimensions, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,365 companies runsonwhat tracks.

### Does IAB UK use jQuery?

Yes. runsonwhat found jQuery at IAB UK through jQuery code on iabuk.com. jQuery is a Frontend tool used by 927,548 companies runsonwhat tracks.

### Which companies have a tech stack similar to IAB UK's?

The companies with the stacks most like IAB UK's are Leadership Dynamics, Cincinnati Institute of Fine Arts dba ArtsWave, Ama Consulting Group and Belgian Cycling, according to runsonwhat (November 2026). Each shares 6 to 10 tools with IAB UK, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what IAB UK uses?

runsonwhat reads public records only. Of the 13 tools at IAB UK, 7 were found through code on iabuk.com, 3 through email records, 2 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and iabuk.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/iabuk.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.