# What does IAB Tech Lab use?

IAB Tech Lab (iabtechlab.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-20).

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain, DNS records, Website code |  |
| [GitHub Pages](https://www.runsonwhat.com/reverse/github-pages) | Hosting & Cloud | Custom domain |  |
| [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records |  |
| [Cookie Control](https://www.runsonwhat.com/reverse/civic-cookie-control) | Security & Compliance | Website code |  |

## FAQ

### What tools does IAB Tech Lab use?

As of October 2026, runsonwhat has found 20 tools at IAB Tech Lab (iabtechlab.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and GitHub Pages. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics. Go-to-market: WordPress, Yoast SEO and Elementor. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.

### What cloud does IAB Tech Lab run on?

IAB Tech Lab uses GitHub Pages for hosting and cloud infrastructure, alongside Heroku, according to runsonwhat (October 2026). runsonwhat found GitHub Pages through a subdomain that points at GitHub Pages. GitHub Pages is used by 4,142 companies runsonwhat tracks.

### What CRM does IAB Tech Lab use?

IAB Tech Lab uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on iabtechlab.com. HubSpot is used by 95,184 companies runsonwhat tracks.

### What email provider does IAB Tech Lab use?

IAB Tech Lab uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 716,146 companies runsonwhat tracks.

### What does IAB Tech Lab use for customer support?

IAB Tech Lab uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,366 companies runsonwhat tracks.

### What analytics tools does IAB Tech Lab use?

IAB Tech Lab uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on iabtechlab.com. Google Analytics is used by 893,735 companies runsonwhat tracks.

### Does IAB Tech Lab use jQuery?

Yes. runsonwhat found jQuery at IAB Tech Lab through jQuery code on iabtechlab.com. jQuery is a Frontend tool used by 923,165 companies runsonwhat tracks.

### Which companies have a tech stack similar to IAB Tech Lab's?

The companies with the stacks most like IAB Tech Lab's are Keller Slovenija, CPS Group, Drain Doctor and Cora Health, according to runsonwhat (October 2026). Each shares 6 to 10 tools with IAB Tech Lab, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what IAB Tech Lab uses?

runsonwhat reads public records only. Of the 20 tools at IAB Tech Lab, 10 were found through code on iabtechlab.com, 4 through email records, 3 through DNS records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and iabtechlab.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/iabtechlab.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.