# What does IAB use?

IAB (iab.net) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-11-15).

- LinkedIn: https://www.linkedin.com/company/iab

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records |  |

## FAQ

### What tools does IAB use?

As of November 2026, runsonwhat has found 20 tools at IAB (iab.net) in public records. Edge & Hosting: Cloudflare. Application: jQuery and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked November 15, 2026.

### What CRM does IAB use?

IAB uses HubSpot for its CRM, alongside Calendly, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on iab.net. HubSpot is used by 98,253 companies runsonwhat tracks.

### What email provider does IAB use?

IAB uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 739,069 companies runsonwhat tracks.

### What analytics tools does IAB use?

IAB uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on iab.net. Google Analytics is used by 904,900 companies runsonwhat tracks.

### What is IAB's website built with?

IAB uses WordPress for its website, alongside Yoast SEO and WooCommerce, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on iab.net. WordPress is used by 607,560 companies runsonwhat tracks.

### Does IAB use jQuery?

Yes. runsonwhat found jQuery at IAB through jQuery code on iab.net. jQuery is a Frontend tool used by 927,877 companies runsonwhat tracks.

### How does runsonwhat know what IAB uses?

runsonwhat reads public records only. Of the 20 tools at IAB, 12 were found through code on iab.net, 4 through DNS records, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and iab.net about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/iab.net (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.