# What does Half Price Books use?

Half Price Books (hpb.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-10).

- Industry: Retail
- Based in: United States
- Founded: 1972

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [Constant Contact](https://www.runsonwhat.com/reverse/constantcontact) | Marketing | Email records |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Website code |  |
| [Salesforce Commerce Cloud](https://www.runsonwhat.com/reverse/salesforce-commerce) | Website & CMS | Custom domain, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## FAQ

### What tools does Half Price Books use?

As of October 2026, runsonwhat has found 15 tools at Half Price Books (hpb.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Font Awesome and Google Maps. Data & Observability: Google Tag Manager. Go-to-market: Salesforce, Constant Contact and Salesforce Marketing Cloud. Company Ops: Microsoft 365 and SendGrid. Last checked October 10, 2026.

### What cloud does Half Price Books run on?

Half Price Books uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on hpb.com. Amazon Web Services is used by 144,999 companies runsonwhat tracks.

### What CRM does Half Price Books use?

Half Price Books uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on hpb.com. Salesforce is used by 33,623 companies runsonwhat tracks.

### What email provider does Half Price Books use?

Half Price Books uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 704,078 companies runsonwhat tracks.

### What analytics tools does Half Price Books use?

Half Price Books uses Google Tag Manager for analytics, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on hpb.com. Google Tag Manager is used by 490,973 companies runsonwhat tracks.

### What is Half Price Books's website built with?

Half Price Books uses Salesforce Commerce Cloud for its website, according to runsonwhat (October 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on hpb.com. Salesforce Commerce Cloud is used by 1,489 companies runsonwhat tracks.

### Does Half Price Books use jQuery?

Yes. runsonwhat found jQuery at Half Price Books through jQuery code on hpb.com. jQuery is a Frontend tool used by 899,662 companies runsonwhat tracks.

### Which companies have a tech stack similar to Half Price Books's?

The companies with the stacks most like Half Price Books' are Johnny Was, Ann Summers, Mitsukoshi and Orvis, according to runsonwhat (October 2026). Each shares 8 to 9 tools with Half Price Books, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Half Price Books uses?

runsonwhat reads public records only. Of the 15 tools at Half Price Books, 7 were found through code on hpb.com, 3 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hpb.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/hpb.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.