# What does HowTheMarketWorks use? HowTheMarketWorks (howthemarketworks.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-11-01). ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records | | | [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website config | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Custom domain | | | [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Custom domain | 2023-08 | ## FAQ ### What tools does HowTheMarketWorks use? As of November 2026, runsonwhat has found 29 tools at HowTheMarketWorks (howthemarketworks.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Kinsta. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Google Workspace, SendGrid and Imperva. Last checked November 1, 2026. ### What cloud does HowTheMarketWorks run on? HowTheMarketWorks uses Kinsta for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Kinsta through Kinsta code on howthemarketworks.com. Kinsta is used by 13,149 companies runsonwhat tracks. ### What CRM does HowTheMarketWorks use? HowTheMarketWorks uses Zoho for its CRM, according to runsonwhat (November 2026). runsonwhat found Zoho through Zoho code on howthemarketworks.com. Zoho is used by 64,512 companies runsonwhat tracks. ### What email provider does HowTheMarketWorks use? HowTheMarketWorks uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 416,631 companies runsonwhat tracks. ### What analytics tools does HowTheMarketWorks use? HowTheMarketWorks uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on howthemarketworks.com. Google Analytics is used by 905,186 companies runsonwhat tracks. ### What is HowTheMarketWorks's website built with? HowTheMarketWorks uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on howthemarketworks.com. WordPress is used by 607,027 companies runsonwhat tracks. ### How long has HowTheMarketWorks used Imperva? HowTheMarketWorks has used Imperva since at least August 2023, going by the first public certificate of the howthemarketworks.com subdomain that points at Imperva. ### Does HowTheMarketWorks use jQuery? Yes. runsonwhat found jQuery at HowTheMarketWorks through jQuery code on howthemarketworks.com. jQuery is a Frontend tool used by 928,867 companies runsonwhat tracks. ### How does runsonwhat know what HowTheMarketWorks uses? runsonwhat reads public records only. Of the 29 tools at HowTheMarketWorks, 13 were found through website configuration files, 10 through code on howthemarketworks.com, 3 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and howthemarketworks.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/howthemarketworks.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.