# What does HowGood use?

HowGood (howgood.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-11).

- Based in: United States
- Founded: 2007
- LinkedIn: https://www.linkedin.com/company/580812

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |
| [Customer.io](https://www.runsonwhat.com/reverse/customerio) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records |  |

## FAQ

### What tools does HowGood use?

As of October 2026, runsonwhat has found 24 tools at HowGood (howgood.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 11, 2026.

### What cloud does HowGood run on?

HowGood uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on howgood.com. Amazon Web Services is used by 144,842 companies runsonwhat tracks.

### What CRM does HowGood use?

HowGood uses Salesforce for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on howgood.com. Salesforce is used by 33,478 companies runsonwhat tracks.

### What email provider does HowGood use?

HowGood uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,702 companies runsonwhat tracks.

### What analytics tools does HowGood use?

HowGood uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on howgood.com. Google Analytics is used by 852,516 companies runsonwhat tracks.

### What is HowGood's website built with?

HowGood uses Webflow for its website, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on howgood.com. Webflow is used by 34,289 companies runsonwhat tracks.

### Does HowGood use jQuery?

Yes. runsonwhat found jQuery at HowGood through jQuery code on howgood.com. jQuery is a Frontend tool used by 897,103 companies runsonwhat tracks.

### Does HowGood use AI tools?

Yes. runsonwhat has found Anthropic at HowGood; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so HowGood may use more AI tools than these.

### Which companies have a tech stack similar to HowGood's?

The companies with the stacks most like HowGood's are Storyblocks, Warp - AI-Native Employee Management, Arena AI: The Official AI Ranking & LLM Leaderboard and Ravion, according to runsonwhat (October 2026). Each shares 7 to 15 tools with HowGood, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what HowGood uses?

runsonwhat reads public records only. Of the 24 tools at HowGood, 9 were found through code on howgood.com, 7 through email records, 6 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and howgood.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/howgood.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
