# What does Houston Wire & Cable Company use? Houston Wire & Cable Company (houwire.com) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-11-03). - Industry: Wholesale - Size: 201–1,000 employees - Based in: Houston, United States - Founded: 1975 - LinkedIn: https://www.linkedin.com/company/hwc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records, Website code | | | [SolarWinds Service Desk](https://www.runsonwhat.com/reverse/solarwinds-service-desk) | Support & Docs | DNS verification records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [UserWay](https://www.runsonwhat.com/reverse/userway) | Security & Compliance | Website code | | ## Recent changes at Houston Wire & Cable Company - 2026-11-03: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) ## FAQ ### What tools does Houston Wire & Cable Company use? As of November 2026, runsonwhat has found 15 tools at Houston Wire & Cable Company (houwire.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, LinkedIn Insight Tag and Pardot. Company Ops: Microsoft 365, Proofpoint and UserWay. Last checked November 3, 2026. ### What email provider does Houston Wire & Cable Company use? Houston Wire & Cable Company uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 727,757 companies runsonwhat tracks. ### What does Houston Wire & Cable Company use for customer support? Houston Wire & Cable Company uses SolarWinds Service Desk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found SolarWinds Service Desk through a DNS verification record for SolarWinds Service Desk. SolarWinds Service Desk is used by 611 companies runsonwhat tracks. ### What analytics tools does Houston Wire & Cable Company use? Houston Wire & Cable Company uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on houwire.com. Google Analytics is used by 905,399 companies runsonwhat tracks. ### What marketing software does Houston Wire & Cable Company use? Houston Wire & Cable Company uses Pardot for marketing, according to runsonwhat (November 2026). runsonwhat found Pardot through a subdomain that points at Pardot and a DNS verification record. Pardot is used by 20,880 companies runsonwhat tracks. ### Does Houston Wire & Cable Company use jQuery? Yes. runsonwhat found jQuery at Houston Wire & Cable Company through jQuery code on houwire.com. jQuery is a Frontend tool used by 929,122 companies runsonwhat tracks. ### Has Houston Wire & Cable Company changed tools recently? Yes. On runsonwhat's rechecks, Houston Wire & Cable Company started using Google Ads (latest on November 3, 2026). A change counts only between two checks of houwire.com done the same way. ### Which companies have a tech stack similar to Houston Wire & Cable Company's? The companies with the stacks most like Houston Wire & Cable Company's are Advanced Turf Solutions, Wittkieffer, Kimberly Area School District and Cottonwood Residential, according to runsonwhat (November 2026). Each shares 6 to 8 tools with Houston Wire & Cable Company, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Houston Wire & Cable Company uses? runsonwhat reads public records only. Of the 15 tools at Houston Wire & Cable Company, 10 were found through code on houwire.com, 3 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and houwire.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/houwire.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.