# What does WIRED use? WIRED (hotwired.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-31). ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Parse.ly](https://www.runsonwhat.com/reverse/parsely) | Analytics | Website code | | | [GrowthBook](https://www.runsonwhat.com/reverse/growthbook) | Flags & Experiments | Website code | | | [Treasure Data](https://www.runsonwhat.com/reverse/treasure-data) | Data Pipeline | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Rakuten Advertising](https://www.runsonwhat.com/reverse/rakuten-advertising) | Ads & Pixels | Website code | | | [Rokt](https://www.runsonwhat.com/reverse/rokt) | Marketing | Website code | | | [Wunderkind](https://www.runsonwhat.com/reverse/wunderkind) | Marketing | Website code | | | [Everflow](https://www.runsonwhat.com/reverse/everflow) | Ads & Pixels | Website code | | | [Gladly](https://www.runsonwhat.com/reverse/gladly) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | ## FAQ ### What tools does WIRED use? As of November 2026, runsonwhat has found 37 tools at WIRED (hotwired.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Amazon CloudFront. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: reCAPTCHA, OneTrust and Red Sift OnDMARC. Last checked October 31, 2026. ### What does WIRED use for customer support? WIRED uses Gladly for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Gladly through Gladly code on hotwired.com. Gladly is used by 220 companies runsonwhat tracks. ### What analytics tools does WIRED use? WIRED uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on hotwired.com. Google Analytics is used by 899,912 companies runsonwhat tracks. ### What marketing software does WIRED use? WIRED uses Rokt for marketing, alongside Wunderkind, according to runsonwhat (November 2026). runsonwhat found Rokt through Rokt code on hotwired.com. Rokt is used by 864 companies runsonwhat tracks. ### Does WIRED use Cloudflare? Yes. runsonwhat found Cloudflare at WIRED through Cloudflare code on hotwired.com. Cloudflare is a CDN & Edge tool used by 715,182 companies runsonwhat tracks. ### Which companies have a tech stack similar to WIRED's? The companies with the stacks most like WIRED's are WIRED, The New Yorker, WIRED and Condé Nast Traveler, according to runsonwhat (November 2026). Each shares 23 to 37 tools with WIRED, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what WIRED uses? runsonwhat reads public records only. Of the 37 tools at WIRED, 25 were found through code on hotwired.com, 10 through website configuration files, 1 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hotwired.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/hotwired.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.