# What does HOT 97 use? HOT 97 (hot97.com) shows public evidence of 57 tools, according to runsonwhat (last checked 2026-11-03). - Industry: Broadcast Media - Size: 11–50 employees - Based in: New York, United States - LinkedIn: https://www.linkedin.com/company/wqht-fm ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [WordPress VIP](https://www.runsonwhat.com/reverse/wpvip) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [JW Player](https://www.runsonwhat.com/reverse/jw-player) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config, Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code, Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website code | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website config | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code | | | [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code | | | [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code | | | [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code | | | [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code | | | [Smart Ad Server](https://www.runsonwhat.com/reverse/smart-ad-server) | Ads & Pixels | Website code | | | [Tapad](https://www.runsonwhat.com/reverse/tapad) | Ads & Pixels | Website code | | | [Integral Ad Science](https://www.runsonwhat.com/reverse/integral-ad-science) | Ads & Pixels | Website code | | | [Infolinks](https://www.runsonwhat.com/reverse/infolinks) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | ## FAQ ### What tools does HOT 97 use? As of November 2026, runsonwhat has found 57 tools at HOT 97 (hot97.com) in public records. Edge & Hosting: Cloudflare and WordPress VIP. Application: Google Fonts, React and JW Player. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Mailchimp Transactional. Last checked November 3, 2026. ### What cloud does HOT 97 run on? HOT 97 uses WordPress VIP for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WordPress VIP through a subdomain that points at WordPress VIP and code on hot97.com. WordPress VIP is used by 1,432 companies runsonwhat tracks. ### What sales tools does HOT 97 use? The sales tools runsonwhat has found at HOT 97 are Demandbase (November 2026); no CRM shows up in HOT 97's public records. runsonwhat found Demandbase through Demandbase code on hot97.com. Demandbase is used by 9,768 companies runsonwhat tracks. ### What email provider does HOT 97 use? HOT 97 uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 724,457 companies runsonwhat tracks. ### What does HOT 97 use for customer support? HOT 97 uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 43,200 companies runsonwhat tracks. ### What analytics tools does HOT 97 use? HOT 97 uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on hot97.com. Google Analytics is used by 906,189 companies runsonwhat tracks. ### Does HOT 97 use Google Fonts? Yes. runsonwhat found Google Fonts at HOT 97 through Google Fonts code on hot97.com. Google Fonts is a Media & UI tool used by 826,085 companies runsonwhat tracks. ### Which companies have a tech stack similar to HOT 97's? The companies with the stacks most like HOT 97's are FOX 5 New York, TV One, Rapid City Rush and marie claire, according to runsonwhat (November 2026). Each shares 38 to 45 tools with HOT 97, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what HOT 97 uses? runsonwhat reads public records only. Of the 57 tools at HOT 97, 38 were found through code on hot97.com, 9 through website configuration files, 5 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hot97.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/hot97.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.