# What does hofmann use?

hofmann (hofmann.es) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-11-06).

- Industry: Photography
- Size: 1,001–5,000 employees
- Based in: Paterna, Spain
- Founded: 1923
- LinkedIn: https://www.linkedin.com/company/hofmann-s-l-u

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |
| [Dynatrace](https://www.runsonwhat.com/reverse/dynatrace) | Monitoring | DNS verification records, Website code |  |
| [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code |  |
| [Usabilla](https://www.runsonwhat.com/reverse/usabilla) | Analytics | Website code |  |
| [Astronomer](https://www.runsonwhat.com/reverse/astronomer) | Data Pipeline | DNS verification records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records |  |
| [Dell Technologies](https://www.runsonwhat.com/reverse/dell-technologies) | Other traces | DNS verification records |  |
| [Lever](https://www.runsonwhat.com/reverse/lever) | People & HR | Website code |  |
| [Validity](https://www.runsonwhat.com/reverse/validity) | Email Delivery | DNS verification records |  |

## FAQ

### What tools does hofmann use?

As of November 2026, runsonwhat has found 25 tools at hofmann (hofmann.es) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Anthropic, PayPal and Lottie. Data & Observability: Hotjar, Adobe Experience Platform Tags and Dynatrace. Go-to-market: Meta Pixel, Zendesk and Pinterest. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked November 6, 2026.

### What cloud does hofmann run on?

hofmann uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on hofmann.es. Amazon Web Services is used by 147,296 companies runsonwhat tracks.

### What email provider does hofmann use?

hofmann uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 730,614 companies runsonwhat tracks.

### What does hofmann use for customer support?

hofmann uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on hofmann.es. Zendesk is used by 43,495 companies runsonwhat tracks.

### What payment provider does hofmann use?

hofmann uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on hofmann.es. PayPal is used by 35,170 companies runsonwhat tracks.

### What analytics tools does hofmann use?

hofmann uses Hotjar for analytics, alongside AppsFlyer and Usabilla, according to runsonwhat (November 2026). runsonwhat found Hotjar through Hotjar code on hofmann.es. Hotjar is used by 68,425 companies runsonwhat tracks.

### Does hofmann use Meta Pixel?

Yes. runsonwhat found Meta Pixel at hofmann through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 421,743 companies runsonwhat tracks.

### Does hofmann use AI tools?

Yes. runsonwhat has found Anthropic at hofmann; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so hofmann may use more AI tools than these.

### Which companies have a tech stack similar to hofmann's?

The companies with the stacks most like hofmann's are fotoknudsen, onskefoto, albelli and albelli, according to runsonwhat (November 2026). Each shares 20 to 24 tools with hofmann, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what hofmann uses?

runsonwhat reads public records only. Of the 25 tools at hofmann, 13 were found through DNS records, 10 through code on hofmann.es and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hofmann.es about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/hofmann.es (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
