# What does Hoff use?

Hoff (hoff.ru) shows public evidence of 7 tools, according to runsonwhat (last checked 2026-10-17).

- Industry: Supermarkets
- Size: 5,001–10,000 employees
- Based in: Moscow, Russia
- Founded: 2007
- LinkedIn: https://www.linkedin.com/company/hoff-russia

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Custom domain |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [UniSender](https://www.runsonwhat.com/reverse/unisender) | Marketing | Email records |  |
| [Sendsay](https://www.runsonwhat.com/reverse/sendsay) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Hoff use?

As of October 2026, runsonwhat has found 7 tools at Hoff (hoff.ru) in public records. Data & Observability: AppsFlyer. Go-to-market: UniSender and Sendsay. Company Ops: Microsoft 365 and GlobalSign. Last checked October 17, 2026.

### What email provider does Hoff use?

Hoff uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What analytics tools does Hoff use?

Hoff uses AppsFlyer for analytics, according to runsonwhat (October 2026). runsonwhat found AppsFlyer through a subdomain that points at AppsFlyer. AppsFlyer is used by 2,778 companies runsonwhat tracks.

### What marketing software does Hoff use?

Hoff uses UniSender for marketing, alongside Sendsay, according to runsonwhat (October 2026). runsonwhat found UniSender through email records that authorize UniSender. UniSender is used by 1,925 companies runsonwhat tracks.

### Does Hoff use GlobalSign?

Yes. runsonwhat found GlobalSign at Hoff through a DNS verification record for GlobalSign. GlobalSign is a Security & Compliance tool used by 54,181 companies runsonwhat tracks.

### Which companies have a tech stack similar to Hoff's?

The companies with the stacks most like Hoff's are Нескучные финансы, Globus, Dixy and Mnogo Mebeli, according to runsonwhat (October 2026). Each shares 2 to 5 tools with Hoff, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Hoff uses?

runsonwhat reads public records only. Of the 7 tools at Hoff, 3 were found through DNS records, 2 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hoff.ru about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/hoff.ru (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.