# What does HMV Retail Ltd. use?

HMV Retail Ltd. (hmv.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-10-10).

- Based in: United Kingdom
- Founded: 1921

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, DNS records, Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Fathom](https://www.runsonwhat.com/reverse/fathom) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Kentico CMS](https://www.runsonwhat.com/reverse/kentico-cms) | Website & CMS | Website code |  |
| [SolarWinds Service Desk](https://www.runsonwhat.com/reverse/solarwinds-service-desk) | Support & Docs | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |

## FAQ

### What tools does HMV Retail use?

As of October 2026, runsonwhat has found 17 tools at HMV Retail (hmv.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Microsoft Azure. Application: Klarna. Data & Observability: Google Analytics, Google Tag Manager and Fathom. Go-to-market: Zendesk, Trustpilot and Kentico CMS. Company Ops: Microsoft 365, Google Workspace and Mailchimp Transactional. Last checked October 10, 2026.

### What cloud does HMV Retail run on?

HMV Retail uses Google Cloud for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,103 companies runsonwhat tracks.

### What email provider does HMV Retail use?

HMV Retail uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,710 companies runsonwhat tracks.

### What does HMV Retail use for customer support?

HMV Retail uses Zendesk for customer support and documentation, alongside SolarWinds Service Desk, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 40,934 companies runsonwhat tracks.

### What payment provider does HMV Retail use?

HMV Retail uses Klarna for payments and billing, according to runsonwhat (October 2026). runsonwhat found Klarna through Klarna code on hmv.com. Klarna is used by 4,718 companies runsonwhat tracks.

### What analytics tools does HMV Retail use?

HMV Retail uses Google Analytics for analytics, alongside Google Tag Manager and Fathom, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on hmv.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

### Does HMV Retail use Cloudflare?

Yes. runsonwhat found Cloudflare at HMV Retail through a subdomain that points at Cloudflare and DNS records. Cloudflare is a CDN & Edge tool used by 692,707 companies runsonwhat tracks.

### Which companies have a tech stack similar to HMV Retail's?

The companies with the stacks most like HMV Retail's are Aquent, Ausenco, Novacore and Iconix International, according to runsonwhat (October 2026). Each shares 6 to 9 tools with HMV Retail, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what HMV Retail uses?

runsonwhat reads public records only. Of the 17 tools at HMV Retail, 6 were found through code on hmv.com, 5 through DNS records, 3 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hmv.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/hmv.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.