# What does H&M Group use? H&M Group (hmgroup.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-06). - LinkedIn: https://www.linkedin.com/company/hmgroup ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records | 2017-05 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [APSIS](https://www.runsonwhat.com/reverse/apsis) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records, DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | ## FAQ ### What tools does H&M Group use? As of November 2026, runsonwhat has found 24 tools at H&M Group (hmgroup.com) in public records. Edge & Hosting: Microsoft Azure and Akamai. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, SendGrid and Mailchimp Transactional. Last checked November 6, 2026. ### What cloud does H&M Group run on? H&M Group uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 50,912 companies runsonwhat tracks. ### What email provider does H&M Group use? H&M Group uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 736,661 companies runsonwhat tracks. ### What analytics tools does H&M Group use? H&M Group uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Contentsquare, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on hmgroup.com. Google Analytics is used by 904,027 companies runsonwhat tracks. ### What is H&M Group's website built with? H&M Group uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on hmgroup.com. WordPress is used by 606,902 companies runsonwhat tracks. ### What marketing software does H&M Group use? H&M Group uses Mailchimp for marketing, alongside APSIS, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on hmgroup.com. Mailchimp is used by 119,261 companies runsonwhat tracks. ### How long has H&M Group used Akamai? H&M Group has used Akamai since at least May 2017, going by the first public certificate of the hmgroup.com subdomain that points at Akamai. ### Does H&M Group use jQuery? Yes. runsonwhat found jQuery at H&M Group through jQuery code on hmgroup.com. jQuery is a Frontend tool used by 927,260 companies runsonwhat tracks. ### Which companies have a tech stack similar to H&M Group's? The companies with the stacks most like H&M Group's are Scania Deutschland, Oriola, Studiefrämjandet and Skyddsvärnet – anno 1910, according to runsonwhat (November 2026). Each shares 5 to 15 tools with H&M Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what H&M Group uses? runsonwhat reads public records only. Of the 24 tools at H&M Group, 16 were found through code on hmgroup.com, 5 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hmgroup.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/hmgroup.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.