# What does HiPP use?

HiPP (hipp.com) shows public evidence of 9 tools, according to runsonwhat (last checked 2026-10-11).

- Industry: Food
- Size: 1–10 employees
- Based in: Pfaffenhofen An Der Ilm, Switzerland
- Founded: 1932
- LinkedIn: https://www.linkedin.com/company/hipp-gmbh-&-co.-vertrieb-kg

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [etracker](https://www.runsonwhat.com/reverse/etracker) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records, Email records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |
| [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | Email records |  |

## FAQ

### What tools does HiPP use?

As of October 2026, runsonwhat has found 9 tools at HiPP (hipp.com) in public records. Data & Observability: Google Tag Manager and etracker. Go-to-market: Microsoft Ads and Calendly. Company Ops: Microsoft 365, Atlassian and Usercentrics. Last checked October 11, 2026.

### What sales tools does HiPP use?

The sales tools runsonwhat has found at HiPP are Calendly (October 2026); no CRM shows up in HiPP's public records. runsonwhat found Calendly through Calendly code on hipp.com. Calendly is used by 24,624 companies runsonwhat tracks.

### What email provider does HiPP use?

HiPP uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 704,034 companies runsonwhat tracks.

### What analytics tools does HiPP use?

HiPP uses Google Tag Manager for analytics, alongside etracker, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on hipp.com. Google Tag Manager is used by 489,285 companies runsonwhat tracks.

### What does HiPP use for hiring and HR?

HiPP uses SAP SuccessFactors for hiring and HR, according to runsonwhat (October 2026). runsonwhat found SAP SuccessFactors through email records that authorize SAP SuccessFactors. SAP SuccessFactors is used by 3,194 companies runsonwhat tracks.

### Does HiPP use Microsoft Ads?

Yes. runsonwhat found Microsoft Ads at HiPP through Microsoft Ads code on hipp.com. Microsoft Ads is a Ads & Pixels tool used by 115,425 companies runsonwhat tracks.

### Which companies have a tech stack similar to HiPP's?

The companies with the stacks most like HiPP's are Trolli - Let the fun win, Leadec, Bundesdruckerei-Gruppe and Vector Informatik, according to runsonwhat (October 2026). Each shares 4 to 6 tools with HiPP, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what HiPP uses?

runsonwhat reads public records only. Of the 9 tools at HiPP, 6 were found through code on hipp.com, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hipp.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/hipp.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.