# What does Heropa use?

Heropa (heropa.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Software
- Size: 11–50 employees
- Based in: Sydney, Australia
- Founded: 2019
- LinkedIn: https://www.linkedin.com/company/heropa

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records |  |
| [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code |  |
| [ReadMe](https://www.runsonwhat.com/reverse/readme) | Support & Docs | Custom domain | 2023-06 |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |
| [SafeBase](https://www.runsonwhat.com/reverse/safebase) | Security & Compliance | Custom domain | 2024-04 |

## FAQ

### What tools does Heropa use?

As of November 2026, runsonwhat has found 26 tools at Heropa (heropa.com) in public records. Edge & Hosting: Cloudflare. Application: OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Let's Encrypt and CookieYes. Last checked October 31, 2026.

### What CRM does Heropa use?

Heropa uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on heropa.com. HubSpot is used by 96,995 companies runsonwhat tracks.

### What email provider does Heropa use?

Heropa uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on heropa.com. Microsoft 365 is used by 726,097 companies runsonwhat tracks.

### What does Heropa use for customer support?

Heropa uses Zendesk for customer support and documentation, alongside ReadMe, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 43,279 companies runsonwhat tracks.

### What analytics tools does Heropa use?

Heropa uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on heropa.com. Google Analytics is used by 905,850 companies runsonwhat tracks.

### What is Heropa's website built with?

Heropa uses WordPress for its website, alongside Yoast SEO and Elementor, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on heropa.com. WordPress is used by 607,265 companies runsonwhat tracks.

### How long has Heropa used ReadMe?

Heropa has used ReadMe since at least June 2023, going by the first public certificate of the heropa.com subdomain that points at ReadMe. Other long-running tools at Heropa include SafeBase (since April 2024).

### Does Heropa use Cloudflare?

Yes. runsonwhat found Cloudflare at Heropa through DNS records that point at Cloudflare and code on heropa.com. Cloudflare is a CDN & Edge tool used by 728,778 companies runsonwhat tracks.

### Does Heropa use AI tools?

Yes. runsonwhat has found OpenAI at Heropa; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Heropa may use more AI tools than these.

### Which companies have a tech stack similar to Heropa's?

The companies with the stacks most like Heropa's are Labra Platform, ThinkLP, Updater and 7shifts, according to runsonwhat (November 2026). Each shares 10 to 14 tools with Heropa, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Heropa uses?

runsonwhat reads public records only. Of the 26 tools at Heropa, 12 were found through code on heropa.com, 9 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and heropa.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/heropa.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
