# What does Her New Standard use?

Her New Standard (hernewstandard.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Management Consulting
- Size: 11–50 employees
- Based in: Fairfield, United States
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/her-new-standard

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Her New Standard use?

As of October 2026, runsonwhat has found 18 tools at Her New Standard (hernewstandard.com) in public records. Edge & Hosting: GoDaddy and WP Engine. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365 and reCAPTCHA. Last checked October 20, 2026.

### What cloud does Her New Standard run on?

Her New Standard uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on hernewstandard.com. WP Engine is used by 51,414 companies runsonwhat tracks.

### What CRM does Her New Standard use?

Her New Standard uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on hernewstandard.com. HubSpot is used by 94,510 companies runsonwhat tracks.

### What email provider does Her New Standard use?

Her New Standard uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on hernewstandard.com. Microsoft 365 is used by 713,686 companies runsonwhat tracks.

### What analytics tools does Her New Standard use?

Her New Standard uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on hernewstandard.com. Google Analytics is used by 886,474 companies runsonwhat tracks.

### What is Her New Standard's website built with?

Her New Standard uses WordPress for its website, alongside Yoast SEO and Elementor, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on hernewstandard.com. WordPress is used by 599,640 companies runsonwhat tracks.

### Does Her New Standard use jQuery?

Yes. runsonwhat found jQuery at Her New Standard through jQuery code on hernewstandard.com. jQuery is a Frontend tool used by 919,382 companies runsonwhat tracks.

### How does runsonwhat know what Her New Standard uses?

runsonwhat reads public records only. Of the 18 tools at Her New Standard, 13 were found through code on hernewstandard.com, 2 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hernewstandard.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/hernewstandard.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.