# What does Verlag Herder GmbH use?

Verlag Herder GmbH (herder.de) shows public evidence of 38 tools, according to runsonwhat (last checked 2026-10-31).

- Industry: Publishing
- Size: 51–200 employees
- Based in: Freiburg Im Breisgau, Germany
- Founded: 1801
- LinkedIn: https://www.linkedin.com/company/verlag-herder

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config |  |
| [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website config |  |
| [Trusted Shops](https://www.runsonwhat.com/reverse/trusted-shops) | Marketing | Website code |  |
| [Sitecore](https://www.runsonwhat.com/reverse/sitecore) | Website & CMS | Website code |  |
| [Moosend](https://www.runsonwhat.com/reverse/moosend) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records, DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |
| [TeamViewer](https://www.runsonwhat.com/reverse/teamviewer) | Dev Tools | DNS verification records |  |

## Recent changes at Verlag Herder GmbH

- 2026-10-21: started using [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services)
- 2026-10-21: started using [Criteo](https://www.runsonwhat.com/reverse/criteo)
- 2026-10-21: started using [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager)
- 2026-10-21: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads)
- 2026-10-21: started using [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange)
- 2026-10-21: started using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight)
- 2026-10-21: started using [Magnite](https://www.runsonwhat.com/reverse/magnite)
- 2026-10-21: started using [Media.net](https://www.runsonwhat.com/reverse/media-net)
- 2026-10-21: started using [OpenX](https://www.runsonwhat.com/reverse/openx)
- 2026-10-21: started using [Outbrain](https://www.runsonwhat.com/reverse/outbrain)
- 2026-10-21: started using [PubMatic](https://www.runsonwhat.com/reverse/pubmatic)
- 2026-10-21: started using [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough)

## FAQ

### What tools does Verlag Herder use?

As of November 2026, runsonwhat has found 38 tools at Verlag Herder (herder.de) in public records. Application: jQuery, Vimeo and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Apple Business and GlobalSign. Last checked October 31, 2026.

### What sales tools does Verlag Herder use?

The sales tools runsonwhat has found at Verlag Herder are ZoomInfo (November 2026); no CRM shows up in Verlag Herder's public records. runsonwhat found ZoomInfo through ZoomInfo code on herder.de. ZoomInfo is used by 17,845 companies runsonwhat tracks.

### What email provider does Verlag Herder use?

Verlag Herder uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 719,709 companies runsonwhat tracks.

### What payment provider does Verlag Herder use?

Verlag Herder uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on herder.de. PayPal is used by 35,185 companies runsonwhat tracks.

### What analytics tools does Verlag Herder use?

Verlag Herder uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on herder.de. Google Analytics is used by 906,164 companies runsonwhat tracks.

### What is Verlag Herder's website built with?

Verlag Herder uses Sitecore for its website, according to runsonwhat (November 2026). runsonwhat found Sitecore through Sitecore code on herder.de. Sitecore is used by 2,068 companies runsonwhat tracks.

### Does Verlag Herder use jQuery?

Yes. runsonwhat found jQuery at Verlag Herder through jQuery code on herder.de. jQuery is a Frontend tool used by 929,992 companies runsonwhat tracks.

### Does Verlag Herder use AI tools?

Yes. runsonwhat has found OpenAI at Verlag Herder; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Verlag Herder may use more AI tools than these.

### Has Verlag Herder changed tools recently?

Yes. On runsonwhat's rechecks, Verlag Herder started using Amazon Publisher Services, Criteo and Google Ad Manager (latest on October 21, 2026). A change counts only between two checks of herder.de done the same way.

### Which companies have a tech stack similar to Verlag Herder's?

The companies with the stacks most like Verlag Herder's are Eeae - Greek Atomic Energy Commission, Benchmark Email, ICON Fitness and Gse Group, according to runsonwhat (November 2026). Each shares 4 to 10 tools with Verlag Herder, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Verlag Herder uses?

runsonwhat reads public records only. Of the 38 tools at Verlag Herder, 14 were found through code on herder.de, 14 through website configuration files, 8 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and herder.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/herder.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
