# What does HD use? HD (hd.se) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-11-01). - Based in: Sweden ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [ElevenLabs](https://www.runsonwhat.com/reverse/elevenlabs) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Mouseflow](https://www.runsonwhat.com/reverse/mouseflow) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | ## Recent changes at HD - 2026-10-20: started using [Anthropic](https://www.runsonwhat.com/reverse/anthropic) ## FAQ ### What tools does HD use? As of November 2026, runsonwhat has found 23 tools at HD (hd.se) in public records. Edge & Hosting: Google Cloud and Fastly. Application: Anthropic and ElevenLabs. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Google Ad Manager. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked November 1, 2026. ### What cloud does HD run on? HD uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 77,437 companies runsonwhat tracks. ### What email provider does HD use? HD uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 727,898 companies runsonwhat tracks. ### What analytics tools does HD use? HD uses Google Analytics for analytics, alongside Google Tag Manager and Mouseflow, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on hd.se. Google Analytics is used by 905,099 companies runsonwhat tracks. ### What monitoring tools does HD use? HD uses Sentry for monitoring, according to runsonwhat (November 2026). runsonwhat found Sentry through Sentry code on hd.se. Sentry is used by 80,072 companies runsonwhat tracks. ### Does HD use Google Ads? Yes. runsonwhat found Google Ads at HD through Google Ads code on hd.se. Google Ads is a Ads & Pixels tool used by 541,113 companies runsonwhat tracks. ### Does HD use AI tools? Yes. runsonwhat has found Anthropic and ElevenLabs at HD; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so HD may use more AI tools than these. ### Has HD changed tools recently? Yes. On runsonwhat's rechecks, HD started using Anthropic (latest on October 20, 2026). A change counts only between two checks of hd.se done the same way. ### Which companies have a tech stack similar to HD's? The companies with the stacks most like HD's are Dean Infotech, Pickstar, Valence Vibrations and IDP Education, according to runsonwhat (November 2026). Each shares 6 to 9 tools with HD, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what HD uses? runsonwhat reads public records only. Of the 23 tools at HD, 10 were found through DNS records, 7 through code on hd.se, 4 through website configuration files, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hd.se about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/hd.se (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.