# What does Hudson's Bay Company use? Hudson's Bay Company (hbc.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-09). - Industry: Retail Sale in Non-specialised Stores - Size: 10,000+ employees - Based in: New York, Canada - LinkedIn: https://www.linkedin.com/company/hudsonsbaycompany ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | DNS verification records | | | [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Email records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | DNS verification records | | | [Braze](https://www.runsonwhat.com/reverse/braze) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | ## Recent changes at Hudson's Bay Company - 2026-10-09: started using [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) ## FAQ ### What tools does Hudson's Bay Company use? As of October 2026, runsonwhat has found 26 tools at Hudson's Bay Company (hbc.com) in public records. Edge & Hosting: Amazon Route 53, Fastly and Akamai. Application: Google Fonts and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Salesforce and Salesforce Marketing Cloud. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 9, 2026. ### What CRM does Hudson's Bay Company use? Hudson's Bay Company uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,626 companies runsonwhat tracks. ### What email provider does Hudson's Bay Company use? Hudson's Bay Company uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 704,091 companies runsonwhat tracks. ### What analytics tools does Hudson's Bay Company use? Hudson's Bay Company uses Google Analytics for analytics, alongside Google Tag Manager and Qualtrics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on hbc.com. Google Analytics is used by 856,412 companies runsonwhat tracks. ### What marketing software does Hudson's Bay Company use? Hudson's Bay Company uses Salesforce Marketing Cloud for marketing, alongside Braze, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through a DNS verification record for Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,304 companies runsonwhat tracks. ### What monitoring tools does Hudson's Bay Company use? Hudson's Bay Company uses New Relic for monitoring, alongside Atlassian Statuspage, according to runsonwhat (October 2026). runsonwhat found New Relic through New Relic code on hbc.com. New Relic is used by 16,660 companies runsonwhat tracks. ### Does Hudson's Bay Company use Google Fonts? Yes. runsonwhat found Google Fonts at Hudson's Bay Company through Google Fonts code on hbc.com. Google Fonts is a Media & UI tool used by 793,482 companies runsonwhat tracks. ### Has Hudson's Bay Company changed tools recently? Yes. On runsonwhat's rechecks, Hudson's Bay Company started using Qualtrics (latest on October 9, 2026). A change counts only between two checks of hbc.com done the same way. ### Which companies have a tech stack similar to Hudson's Bay Company's? The companies with the stacks most like Hudson's Bay Company's are The Coffee Club Australia, Cosm, OfferUp and Gloria Jean's Coffees, according to runsonwhat (October 2026). Each shares 8 to 11 tools with Hudson's Bay Company, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Hudson's Bay Company uses? runsonwhat reads public records only. Of the 26 tools at Hudson's Bay Company, 10 were found through code on hbc.com, 8 through DNS records, 7 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hbc.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/hbc.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.