# What does Happy Socks AB use?

Happy Socks AB (happysocks.com) shows public evidence of 39 tools, according to runsonwhat (last checked 2026-11-10).

- Industry: Retail
- Size: 51–200 employees
- Based in: Stockholm, Sweden, Sweden
- Founded: 2008
- LinkedIn: https://www.linkedin.com/company/happy-socks

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain | 2017-09 |
| [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [Nuxt](https://www.runsonwhat.com/reverse/nuxt) | Frontend | Website code |  |
| [Amazon Pay](https://www.runsonwhat.com/reverse/amazon-pay) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code |  |
| [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code |  |
| [Vercel Analytics](https://www.runsonwhat.com/reverse/vercel-analytics) | Analytics | Website code |  |
| [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) | Monitoring | Website code |  |
| [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | Website & CMS | Website code |  |
| [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Website code |  |
| [Dixa](https://www.runsonwhat.com/reverse/dixa) | Support & Docs | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code |  |
| [AudioEye](https://www.runsonwhat.com/reverse/audioeye) | Security & Compliance | Website code |  |
| [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Happy Socks use?

As of November 2026, runsonwhat has found 39 tools at Happy Socks (happysocks.com) in public records. Edge & Hosting: Amazon Route 53, Fastly and Vercel. Application: Google Fonts, Anthropic and Vue.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 10, 2026.

### What cloud does Happy Socks run on?

Happy Socks uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a subdomain that points at Vercel and DNS records. Vercel is used by 53,626 companies runsonwhat tracks.

### What email provider does Happy Socks use?

Happy Socks uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 737,154 companies runsonwhat tracks.

### What does Happy Socks use for customer support?

Happy Socks uses Dixa for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Dixa through email records that authorize Dixa. Dixa is used by 306 companies runsonwhat tracks.

### What payment provider does Happy Socks use?

Happy Socks uses Amazon Pay for payments and billing, according to runsonwhat (November 2026). runsonwhat found Amazon Pay through Amazon Pay code on happysocks.com. Amazon Pay is used by 3,071 companies runsonwhat tracks.

### What analytics tools does Happy Socks use?

Happy Socks uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and PostHog, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on happysocks.com. Google Analytics is used by 904,225 companies runsonwhat tracks.

### How long has Happy Socks used Fastly?

Happy Socks has used Fastly since at least September 2017, going by the first public certificate of the happysocks.com subdomain that points at Fastly.

### Does Happy Socks use Google Fonts?

Yes. runsonwhat found Google Fonts at Happy Socks through Google Fonts code on happysocks.com. Google Fonts is a Media & UI tool used by 825,814 companies runsonwhat tracks.

### Does Happy Socks use AI tools?

Yes. runsonwhat has found Anthropic at Happy Socks; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Happy Socks may use more AI tools than these.

### Which companies have a tech stack similar to Happy Socks's?

The companies with the stacks most like Happy Socks' are Pour Moi, Eleven, united-domains and SkatePro, according to runsonwhat (November 2026). Each shares 12 to 22 tools with Happy Socks, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Happy Socks uses?

runsonwhat reads public records only. Of the 39 tools at Happy Socks, 20 were found through code on happysocks.com, 10 through DNS records, 6 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and happysocks.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/happysocks.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
