# What does Heritage Auctions use?

Heritage Auctions (ha.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-19).

- Industry: Luxury Goods & Jewelry
- Size: 201–1,000 employees
- Based in: Dallas, United States
- Founded: 1976
- LinkedIn: https://www.linkedin.com/company/heritage-auctions

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Custom domain, Website code |  |
| [Qualtrics](https://www.runsonwhat.com/reverse/qualtrics) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | DNS verification records |  |
| [Meltwater](https://www.runsonwhat.com/reverse/meltwater) | Marketing | DNS verification records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |
| [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records |  |
| [DataDome](https://www.runsonwhat.com/reverse/datadome) | Security & Compliance | Custom domain, DNS verification records, Website code |  |
| [Cisco Intersight](https://www.runsonwhat.com/reverse/cisco-intersight) | Dev Tools | DNS verification records |  |

## FAQ

### What tools does Heritage Auctions use?

As of October 2026, runsonwhat has found 27 tools at Heritage Auctions (ha.com) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: Anthropic, Vue.js and OpenAI. Data & Observability: Google Analytics, Sentry and Adobe Analytics. Go-to-market: Google Ads, Criteo and ID5. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 19, 2026.

### What cloud does Heritage Auctions run on?

Heritage Auctions uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 45,739 companies runsonwhat tracks.

### What email provider does Heritage Auctions use?

Heritage Auctions uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 704,100 companies runsonwhat tracks.

### What analytics tools does Heritage Auctions use?

Heritage Auctions uses Google Analytics for analytics, alongside Adobe Analytics and Qualtrics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ha.com. Google Analytics is used by 856,637 companies runsonwhat tracks.

### What marketing software does Heritage Auctions use?

Heritage Auctions uses Salesforce Marketing Cloud for marketing, alongside Meltwater, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through a DNS verification record for Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,305 companies runsonwhat tracks.

### What monitoring tools does Heritage Auctions use?

Heritage Auctions uses Sentry for monitoring, according to runsonwhat (October 2026). runsonwhat found Sentry through Sentry code on ha.com. Sentry is used by 77,194 companies runsonwhat tracks.

### Does Heritage Auctions use Cloudflare?

Yes. runsonwhat found Cloudflare at Heritage Auctions through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 694,143 companies runsonwhat tracks.

### Does Heritage Auctions use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Heritage Auctions; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Heritage Auctions may use more AI tools than these.

### Which companies have a tech stack similar to Heritage Auctions's?

The companies with the stacks most like Heritage Auctions' are Bank for International Settlements, GoPro, Bandwidth and Mecklenburg County, according to runsonwhat (October 2026). Each shares 11 to 12 tools with Heritage Auctions, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Heritage Auctions uses?

runsonwhat reads public records only. Of the 27 tools at Heritage Auctions, 16 were found through DNS records, 8 through code on ha.com and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ha.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/ha.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
