# What does Groundfloor use? Groundfloor (groundfloor.us) shows public evidence of 45 tools, according to runsonwhat (last checked 2026-11-08). - Size: 51–200 employees - Founded: 2013 - LinkedIn: https://www.linkedin.com/company/groundfloorus ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS verification records, Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2017-08 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2017-08 | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records | | | [Notion](https://www.runsonwhat.com/reverse/notion) | Collaboration | DNS verification records | | | [Airtable](https://www.runsonwhat.com/reverse/airtable) | Collaboration | DNS verification records | | | [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records | | | [Greenhouse](https://www.runsonwhat.com/reverse/greenhouse) | People & HR | Website code | | ## Recent changes at Groundfloor - 2026-10-21: stopped using [GSAP](https://www.runsonwhat.com/reverse/gsap) - 2026-10-21: started using [Vercel](https://www.runsonwhat.com/reverse/vercel) ## FAQ ### What tools does Groundfloor use? As of November 2026, runsonwhat has found 45 tools at Groundfloor (groundfloor.us) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Google Cloud. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 8, 2026. ### What cloud does Groundfloor run on? Groundfloor uses Google Cloud for hosting and cloud infrastructure, alongside Vercel and WP Engine, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 78,025 companies runsonwhat tracks. ### What CRM does Groundfloor use? Groundfloor uses HubSpot for its CRM, alongside Calendly, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Groundfloor has used it since at least August 2017. HubSpot is used by 97,938 companies runsonwhat tracks. ### What email provider does Groundfloor use? Groundfloor uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 736,661 companies runsonwhat tracks. ### What does Groundfloor use for customer support? Groundfloor uses Intercom for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Intercom through Intercom code on groundfloor.us. Intercom is used by 9,201 companies runsonwhat tracks. ### What payment provider does Groundfloor use? Groundfloor uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe. Stripe is used by 31,484 companies runsonwhat tracks. ### How long has Groundfloor used HubSpot? Groundfloor has used HubSpot since at least August 2017, going by the first public certificate of the groundfloor.us subdomain that points at HubSpot. Other long-running tools at Groundfloor include HubSpot CMS (since August 2017). ### Does Groundfloor use jQuery? Yes. runsonwhat found jQuery at Groundfloor through jQuery code on groundfloor.us. jQuery is a Frontend tool used by 927,271 companies runsonwhat tracks. ### Does Groundfloor use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Groundfloor; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Groundfloor may use more AI tools than these. ### Has Groundfloor changed tools recently? Yes. On runsonwhat's rechecks, Groundfloor started using Vercel (latest on October 21, 2026) and stopped using GSAP (latest on October 21, 2026). A change counts only between two checks of groundfloor.us done the same way. ### Which companies have a tech stack similar to Groundfloor's? The companies with the stacks most like Groundfloor's are Precisionscientia, Public Label, Xevant and Stackrox (acquired By Red Hat), according to runsonwhat (November 2026). Each shares 8 to 15 tools with Groundfloor, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Groundfloor uses? runsonwhat reads public records only. Of the 45 tools at Groundfloor, 21 were found through DNS records, 16 through code on groundfloor.us, 4 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and groundfloor.us about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/groundfloor.us (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.