# What does Groundfloor use? Groundfloor (groundfloor.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Financial Services - Size: 51–200 employees - Based in: Atlanta, United States - Founded: 2013 - LinkedIn: https://www.linkedin.com/company/groundfloorus ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code | 2018-09 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2018-09 | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Greenhouse](https://www.runsonwhat.com/reverse/greenhouse) | People & HR | Website code | | ## Recent changes at Groundfloor - 2026-11-10: started using [llms.txt](https://www.runsonwhat.com/reverse/llms-txt) ## FAQ ### What tools does Groundfloor use? As of November 2026, runsonwhat has found 27 tools at Groundfloor (groundfloor.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace and Greenhouse. Last checked November 10, 2026. ### What cloud does Groundfloor run on? Groundfloor uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on groundfloor.com. Amazon Web Services is used by 147,486 companies runsonwhat tracks. ### What CRM does Groundfloor use? Groundfloor uses HubSpot for its CRM, alongside Calendly, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on groundfloor.com, and Groundfloor has used it since at least September 2018. HubSpot is used by 97,635 companies runsonwhat tracks. ### What email provider does Groundfloor use? Groundfloor uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on groundfloor.com. Google Workspace is used by 420,128 companies runsonwhat tracks. ### What does Groundfloor use for customer support? Groundfloor uses Intercom for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Intercom through Intercom code on groundfloor.com. Intercom is used by 9,197 companies runsonwhat tracks. ### What analytics tools does Groundfloor use? Groundfloor uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on groundfloor.com. Google Analytics is used by 903,902 companies runsonwhat tracks. ### How long has Groundfloor used HubSpot? Groundfloor has used HubSpot since at least September 2018, going by the first public certificate of the groundfloor.com subdomain that points at HubSpot. Other long-running tools at Groundfloor include HubSpot CMS (since September 2018). ### Does Groundfloor use jQuery? Yes. runsonwhat found jQuery at Groundfloor through jQuery code on groundfloor.com. jQuery is a Frontend tool used by 927,201 companies runsonwhat tracks. ### Has Groundfloor changed tools recently? Yes. On runsonwhat's rechecks, Groundfloor started using llms.txt (latest on November 10, 2026). A change counts only between two checks of groundfloor.com done the same way. ### Which companies have a tech stack similar to Groundfloor's? The companies with the stacks most like Groundfloor's are Nest Wealth | More value, lower fees, Climate Impact X, Precisionscientia and Public Label, according to runsonwhat (November 2026). Each shares 3 to 16 tools with Groundfloor, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Groundfloor uses? runsonwhat reads public records only. Of the 27 tools at Groundfloor, 20 were found through code on groundfloor.com, 3 through DNS records, 2 through subdomains that point at the vendor, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and groundfloor.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/groundfloor.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.