# What does Göteborgs-Posten use? Göteborgs-Posten (gp.se) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-21). - Industry: Newspapers - Size: 201–1,000 employees - Based in: Gothenburg, Sweden - Founded: 1813 - LinkedIn: https://www.linkedin.com/company/g-teborgs-posten ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [JW Player](https://www.runsonwhat.com/reverse/jw-player) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | ## Recent changes at Göteborgs-Posten - 2026-10-21: started using [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) - 2026-10-21: started using [Google Ads](https://www.runsonwhat.com/reverse/google-ads) - 2026-10-21: started using [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) - 2026-10-21: started using [Magnite](https://www.runsonwhat.com/reverse/magnite) - 2026-10-21: started using [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) - 2026-10-21: started using [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) - 2026-10-21: started using [Teads](https://www.runsonwhat.com/reverse/teads) ## FAQ ### What tools does Göteborgs-Posten use? As of October 2026, runsonwhat has found 27 tools at Göteborgs-Posten (gp.se) in public records. Edge & Hosting: Amazon Web Services and Amazon CloudFront. Application: React, Next.js and OpenAI. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 21, 2026. ### What cloud does Göteborgs-Posten run on? Göteborgs-Posten uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on gp.se. Amazon Web Services is used by 145,627 companies runsonwhat tracks. ### What CRM does Göteborgs-Posten use? Göteborgs-Posten uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on gp.se. HubSpot is used by 93,886 companies runsonwhat tracks. ### What email provider does Göteborgs-Posten use? Göteborgs-Posten uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 710,128 companies runsonwhat tracks. ### What analytics tools does Göteborgs-Posten use? Göteborgs-Posten uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on gp.se. Google Analytics is used by 878,878 companies runsonwhat tracks. ### Does Göteborgs-Posten use Google Ads? Yes. runsonwhat found Google Ads at Göteborgs-Posten through Google Ads code on gp.se. Google Ads is a Ads & Pixels tool used by 499,316 companies runsonwhat tracks. ### Does Göteborgs-Posten use AI tools? Yes. runsonwhat has found OpenAI at Göteborgs-Posten; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Göteborgs-Posten may use more AI tools than these. ### Has Göteborgs-Posten changed tools recently? Yes. On runsonwhat's rechecks, Göteborgs-Posten started using Google Ad Manager, Google Ads and Index Exchange (latest on October 21, 2026). A change counts only between two checks of gp.se done the same way. ### Which companies have a tech stack similar to Göteborgs-Posten's? The companies with the stacks most like Göteborgs-Posten's are Daily Record, Frankenmuth Insurance, Whiskey Riff and INE, according to runsonwhat (October 2026). Each shares 5 to 11 tools with Göteborgs-Posten, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Göteborgs-Posten uses? runsonwhat reads public records only. Of the 27 tools at Göteborgs-Posten, 9 were found through code on gp.se, 7 through DNS records, 6 through website configuration files, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gp.se about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/gp.se (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.