# What does Zefo use?

Zefo (gozefo.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Internet
- Size: 51–200 employees
- Based in: Bangalore, India
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/673276

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## Recent changes at Zefo

- 2026-11-08: stopped using [New Relic](https://www.runsonwhat.com/reverse/newrelic)

## FAQ

### What tools does Zefo use?

As of November 2026, runsonwhat has found 19 tools at Zefo (gozefo.com) in public records. Edge & Hosting: GoDaddy. Application: YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Google Workspace. Last checked November 8, 2026.

### What email provider does Zefo use?

Zefo uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 423,462 companies runsonwhat tracks.

### What analytics tools does Zefo use?

Zefo uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on gozefo.com. Google Analytics is used by 904,876 companies runsonwhat tracks.

### What marketing software does Zefo use?

Zefo uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,455 companies runsonwhat tracks.

### Does Zefo use Google Ads?

Yes. runsonwhat found Google Ads at Zefo through Google Ads code on gozefo.com. Google Ads is a Ads & Pixels tool used by 541,187 companies runsonwhat tracks.

### Has Zefo changed tools recently?

Yes. On runsonwhat's rechecks, Zefo stopped using New Relic (latest on November 8, 2026). A change counts only between two checks of gozefo.com done the same way.

### How does runsonwhat know what Zefo uses?

runsonwhat reads public records only. Of the 19 tools at Zefo, 9 were found through website configuration files, 6 through code on gozefo.com, 2 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gozefo.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/gozefo.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.